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Each week we bring to you a discussion on the latest trends in digital marketing and how you can actually implement these strategies into your organization.
Each week we bring to you a discussion on the latest trends in digital marketing and how you can actually implement these strategies into your organization.
Welcome to our detailed breakdown of NTM Growth Marketing Podcast’s 160th episode—a jam-packed conversation with two seasoned marketing and media professionals: Jeffrey Wiener of Young Mind Interactive and Stewart Cohen of SC Pictures. In this post, we’ll walk you through every insight, story, and practical tip as they dissect the evolving landscape of marketing, technology, and creativity—with plenty of stories, practical advice, and a healthy dose of nostalgia.
Whether you’re a marketer, a creative professional, or just curious about how AI is changing the way we work and connect, this is your go-to guide for the episode. Let’s dig deep into their experiences, the big trends shaping 2025, and the human side of reinvention.
Let’s kick off by meeting our featured guests, both of whom bring decades of experience at the bleeding edge of marketing and creativity:
“The mission of the company is to really kind of find work where cutting edge technology and marketing trends meet.”
“The big guys used to have souls… We’re trying to engage the community more.”
Jeffrey brings a unique perspective—his journey began long before marketing was synonymous with social media and automation.
Back in the day, a marketer’s toolkit was paper, ink, and hours of dedicated skill:
That shift—from hands-on artistry and tactile production to digital design—created a pivotal moment. Suddenly:
Jeffrey recalls marathon illustration sessions for Disney, Scholastic, and NYT—ten or twelve hours straight with just the artwork. No distractions, just deep focus.
“I miss those days. It’s impossible now… I built an animation video this morning for a client and probably, well with my prompts that was probably two minutes of my time. And then the AI took two minutes to build it.”
Marketers everywhere have their own nostalgic stories:
It’s the elephant in the room: Artificial intelligence is changing everything.
Recently, Jeffrey’s client, LivingWellStores.com—selling power wheelchairs and scooters online—experienced:
How’s this happening?
To stay visible, marketers now have to work directly with AI platforms:
“It requires an overhaul of the content of the website, which I’ve been working on for like 20 years… Now I have to make it natural language and redundant and really mark up the back end so that we’re teaching all these bots.”
The landscape is shifting, and both guests are mastering new strategies for a 2025 audience.
As search AI does more of the “answering,” the new focus is on:
Jeffrey shares hands-on tactics for producing marketing content:
“Our tasks become like very hypersonic… your bigger job as a marketer is organizing how many tasks you’re pumping into a 12-hour period.”
Jeffrey’s journey illustrates more than technological change—it shows how the nature of creativity has transformed.
Stewart and Jeffrey both observe:
“Let’s clone her… I can make more how-to videos that don’t require her to be out in the hot sun in Florida.”
Speed isn’t everything—but being more productive lets creatives focus on the strategies that matter.
“If you picked a photograph of a couple walking on a beach, it would scan the whole archive and have similars underneath… It really enhanced our search.”
With all these digital advances, the big question is: What feels “real” anymore?
Both guests—especially Stewart—notice a trend swinging back:
“We spent a lot of years trying to make visuals look perfect. And I’m starting to feel like you need the imperfections to make it look real.”
“We’re going to embrace the authentic for sure.”
As companies get bigger, can they keep the heart that made them special?
“How do you scale intimate success? It’s really hard to do.”
If there’s one theme both Jeffrey and Stewart agree on, it’s this: Reinvent yourself—constantly.
“I decided early on, before I was 20, that this was all about reinvention. Technology is coming. I didn’t have time to get used to that first thought before the Apple showed up.”
Let’s recap the big takeaways from this highly practical, story-rich podcast:
“Having those challenges keeps our brains fresh, keeps our young mind interactive, so to speak.”
In a world where creative professionals are being asked to learn, adapt, and reinvent faster than ever, both Jeffrey Wiener and Stewart Cohen offer not just technical know-how, but the wisdom to keep pushing forward. Their stories show us that the most important trait isn’t technical brilliance—it’s the courage to stay flexible, humble, and open-minded.
So pick up those new tools, learn their quirks, and keep your mind young—even if your agency’s been named for decades.
Thanks for reading this deep-dive recap of the NTM Growth Marketing Podcast’s episode 160!
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