Welcome!
Each week we bring to you a discussion on the latest trends in digital marketing and how you can actually implement these strategies into your organization.
Each week we bring to you a discussion on the latest trends in digital marketing and how you can actually implement these strategies into your organization.
Welcome to our in-depth exploration of the NTM Growth Marketing Podcast, featuring two powerhouse founders shaking up the future of marketing: Sherry Grote of Harmony Hero Initiative and Mariam Nusrat of Breshna IO. This is a story about blending leadership skills, technology, emotional intelligence, and innovative strategies that make brands stand out in a crowded digital age.
Whether you’re a CEO, a marketing leader, a caregiver balancing career and home, or someone intrigued by the intersection of tech and humanity, this post will deliver practical insights, real-life stories, and actionable takeaways.
So grab your coffee, lean in, and let’s dive into the new ways marketing is evolving—towards harmony, empathy, and unmissable value.
Marketing is evolving. It’s not just about blasting ads and collecting leads anymore—it’s about storytelling, empathy, and connecting with real people. On NTM’s Growth Marketing Podcast, founders Sherry Grote and Mariam Nusrat share their journeys and open up about how marketing can be strategic, personal, and deeply impactful when you blend technology, emotional intelligence, and a little bold innovation.
Get ready to see marketing through a new lens—less about noise, more about meaningful presence.
Sherry Grote’s career is a masterclass in balancing demanding professional life with caring for family. As CEO and Founder of the Harmony Hero Initiative, her mission is bold:
“Help caregivers who have demanding go-to-market careers balance the caregiving required—whether for children, a disabled spouse, elder parents—with the leadership they need at work.”
After 25 years in marketing and building demand generation playbooks, Sherry’s path became highly personal. Her husband’s health journey, combined with raising two young kids, ran in parallel with a rise from marketing manager to the head of global marketing.
Her story isn’t just about managing chaos—it’s about channeling leadership skills learned from both boardroom and bedside and combining them to make organizations stronger.
Sherry saw a gap: the skills and strengths honed as a caregiver are rarely recognized as leadership assets in business. The Harmony Hero Initiative exists to bridge that gap—empowering those who manage both worlds to thrive.
It’s not about competing priorities; it’s about complementary strengths. Sherry says clearly:
“They should actually be complementary, and I want to help leaders do that.”
Harmony isn’t just an ideal—it’s a strategy. Sherry created the “Harmony go-to-market approach,” fusing two decades of marketing and a decade of caregiving wisdom.
She observes:
Sherry’s playbook puts collaboration first—between marketing, sales, product, channel, and customer support. This deep partnership lets marketing tap insider knowledge, driving results for sales and product alike.
She puts special emphasis on emotional intelligence and “reading the room,” knowing when to push, pause, and build trust—through genuine presence, not pressure.
Emotional intelligence is not a buzzword in Sherry’s approach—it’s foundational. Harmony is the mnemonic, and “heightened EQ” leads the way. She notes that leaders must:
“Working with them, helping them achieve their goals, they helped me be more successful in how I marketed for the organization and the product.”
Marketing becomes truly effective when it’s tuned to the customer’s state, context, and readiness. The right message at the right time—not just pushing for the sale.
Trust doesn’t come from spammy tactics or relentless outbound. It grows by being present, authentic, and understanding pain points that matter.
Whether collaborating across functions or connecting with buyers who are inundated by AI-written content, marketers must be real, relatable, and human.
Despite the rise of digital tools, Sherry is adamant: there’s no single “magic mix.” Success comes from blending online and offline. Her recommendations:
She adds:
“When you bring the human approach… people bring business to you.”
Sherry’s latest innovation is “Dual Identity Marketing.” She’s pioneering a category that acknowledges leaders who juggle complex professional decisions and intense personal responsibilities.
The facts:
Most B2B marketing wrongly assumes decision-makers have unlimited bandwidth. Reality is starkly different. Sherry’s systematic approach treats caregiving experiences as executive training—not a career constraint.
This market is underserved and often overlooked, and it’s time to recognize the dual strengths these leaders bring:
“This dual identity is not something that should be competitive. It should actually be very complementary and it should help the organization and the person as well.”
The business owner’s inbox is a battlefield—flooded with auto-messages and generic spam. How do you make a human connection?
Sherry’s answer: build relationships, not just send pitches.
The secret: Authenticity and understanding your customer’s real pain points. Speak their language and connect at the right moment, not just push random messages.
“Then it’s not spam—it means something at the right point.”
AI has become a “game changer,” especially for technical tasks:
Sherry’s teams use AI for drip campaigns, nurturing, and operational streamlining.
Even with all these tools, Sherry insists:
Her advice: be a good human, and let AI do what it does best.
Sherry shouts out useful tools:
Peaceful Productivity Test: Every AI tool needs to “free up mental space, not overwhelm teams or create complexity.”
What will define thriving marketers as the tech landscape races ahead?
Ingredients for success:
Sherry is clear:
“Don’t rely on it [AI] to do your job. You’re still a strategic part of the go-to-market team.”
Mariam brings boundless creative energy to this episode. Her company, Breshna IO, is reshaping branded engagement with a no-code game maker. Think: Canva meets video games. The platform lets anyone whip up bite-sized, branded games with lightning speed—no coding required, no months-long timelines or six-figure budgets.
Fun fact: “Breshna” means lightning in Pashto, Mariam’s mother tongue.
Mariam’s path started with a student project—catching pads with undies in a game to bust menstrual myths. For 11 years, she and her brother ran a side gig as a social impact gaming studio tackling themes from reproductive health to climate action.
But the real need surfaced: fast, low-cost, fully-branded games for marketing.
Her platform now boasts:
Mariam can’t pick a favorite child but admits Sonic holds a special place:
“I’d play with my brother and end up frustrated when he picked me up… but I really enjoyed Sonic.”
Breshna IO empowers CPG, cosmetics, and F&B brands to make games for marketing. But convincing a marketer to try a video game isn’t easy—the concept is new for most.
Their breakthrough? Show, don’t just tell.
Every day, Mariam’s team develops and publishes a free branded game for a featured company. The “love language” of bite-sized games means:
Mariam’s favorite moments? Cold outreach games for Reese Witherspoon’s Hello Sunshine and John Legend & Chrissy Teigen’s pet brand, Kismut—both earned responses from the teams.
“Our love language is bite-sized video games… we literally turn their whole brand into a game, share it on Instagram, and tag them. The conversion is really interesting because you’re offering value upfront before any pitch.”
Social platforms are Breshna’s stage. Brands see themselves animated, interacting, and it changes the conversation—now they’re picturing games as part of their marketing mix.
It’s a unique approach that’s shifted how both large and small brands think about digital engagement.
Games aren’t just for fun—they’re powerful for fan engagement, lead generation, and local business support.
Breshna’s verticals include:
Imagine: Halftime at a football game, a QR code flashes. Fans play a custom Steelers game. Score high, win a discount at the concession stand. Everyone wins.
Mariam explains:
“Games are a really powerful tool for marketing, engagement, and fan engagement.”
On both the product and marketing side, AI drives Breshna’s business:
For AI tools, Mariam’s stack includes:
“When I reach out, I’m not like: ‘Oh, we have this no-code AI platform.’ I say ‘I’ll make you a video game. How I get there, that’s it.’”
Mariam is frank—most marketers and agencies get distracted by the technology, not the outcome.
Her advice:
“A lot of times we get really fascinated by technology and the conversation ends up being like, ‘here’s blockchain, here’s web3, here’s NFTs.’ That’s when you lose your audience. Be benefit focused, figure out their pain points, and speak to those.”
If you’re a marketing executive thirsting for advanced strategies, honest advice, and peer community, don’t miss the NTM Marketing Mastermind cohort:
Apply to join the Marketing Mastermind
In today’s hyper-connected, AI-propelled marketing landscape, true standout brands blend empathy and innovation. Sherry Grote and Mariam Nusrat make it clear: put people first, embrace new technology, and always stay connected to the value your work delivers.
Whether your next move is implementing a peaceful productivity test for your tech stack, building a bite-sized branded game, or simply upping your collaboration across departments—let harmony guide your growth.
“Marketing in 2025 isn’t about being everywhere—it’s about being present where it matters, with the right message, at the right time, in the right way.”
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