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Each week we bring to you a discussion on the latest trends in digital marketing and how you can actually implement these strategies into your organization.
Each week we bring to you a discussion on the latest trends in digital marketing and how you can actually implement these strategies into your organization.
Welcome to a deep dive into Episode 165 of the NTM Growth Marketing Podcast! This episode features conversations with two trailblazers in the world of audio, voice-driven leadership, and modern marketing: Tina Dietz, CEO of Twin Flames Studios, and Zachary Bernard, founder of We Feature You. If you’re ready to learn about the evolving landscape of audiobooks, podcasts, AI in content strategy, and the unique role of authentic voice in leadership, you’re in the right spot.
This detailed guide walks through every layer discussed in the podcast — from building trustworthy brands with your voice, translating podcasts into best-selling books, to leveraging PR and AI effectively. Let’s dig in.
Twin Flames Studios isn’t just a podcasting or audiobook production company — it’s a pioneer in giving creators the tools to amplify their voice, tell authentic stories, and break new ground in content creation.
“Twin Flames Studios is celebrating our 10th anniversary in 2026. We produce world class audiobooks, and we were the first audiobook company to pioneer remote recording and production while still offering the studio-directed experience remotely.”
— Tina Dietz
Quick Facts about Twin Flames Studios:
There’s something magical about hearing a memoir in the author’s own voice. Tina and Jenna both agreed that author-narrated books hold an unmatched emotional weight:
“As we all know, one of our most unique and precious things we can use is our own voice. We’ve been stewards of protecting people’s voices and helping them get their voice out into the world in new ways.”
Audiobooks are more than content delivery; they are vessels for personality, values, and connection.
The conversation soon digs into why “voice” is now more crucial than ever for building trust, authority, and leadership in a digital world.
There’s actual science behind why hearing a person’s real, unique voice builds trust and authority. Tina Dietz shares:
“One of our most unique and precious things we can use is our own voice.”
We all have unconscious (and often irrational) biases around voice:
This is a wake-up call for leaders to assume responsibility for what they convey and how they sound:
“We have a responsibility to be out at the forefront and declare what our values are, declare the world we are creating, and say we are accountable.”
Twin Flames Studios innovated an entirely new way to leverage podcasts: transforming a creator’s spoken body of work into powerful published books.
“Most podcasters don’t even realize the depth and breadth of the body of work they’ve created. We use podcast content as the basis to create beautiful, world-class, consumable books.”
Most entrepreneurs and thought leaders pour huge time and energy into their podcast episodes. But once an episode is published and lightly repurposed, that mountain of intellectual work is often forgotten.
Through custom software (developed with her data architect husband), Tina’s team can now:
The system analyzes seven detailed layers of a creator’s speech, decoding thinking patterns, core values, and personality. Editorial decisions ensure only the right quirks make it onto the page. Not all spoken content translates well to written books!
“You can’t see the label of the jar you’re in — but now you can.”
While the focus is on podcasts, the same technology can analyze YouTube channels, blog articles, and other content.
“We can use blog feeds, YouTube feeds, other bodies of work — we’re focused on podcasting now as we refine the beta.”
Tina introduces the powerful idea of vocal leadership — not just what we say, but the consciousness behind it.
“Vocal leadership is a lot more than what you’re hearing… The human voice is an instrument no different than a violin or trumpet. Inside the music you play is your thoughts, beliefs, values, lived experience…”
Leaders often confuse personal wants with company vision:
Great vocal leadership recognizes the interplay between thought (“the music inside”) and delivery (“the instrument”). It means regularly rewriting our own beliefs and values as business evolves.
“We really only get to virtuosity when we know how to not only play the music, but to write and rewrite it.”
With AI-driven content and synthetic voices on the rise, authenticity becomes a tricky playing field.
“For the last couple years I’ve written a ‘State of Audio and Synthetic Voice’ article… but AI isn’t anywhere good enough yet to fool most people. Voice is actually harder to fake than video.”
“People want to hear the human voice. They don’t care about an AI story — they want a human story.”
That almost-human-but-not-quite feeling? It actually matters — listeners can sense when audio isn’t authentic, especially over time.
“It’s the vocal equivalent of when AI tries to draw hands — there’s always an extra finger or one missing…”
Top-tier synthetic voices require lots of fine-tuning, and public tools aren’t always available.
Switching gears, our second guest, Zachary Bernard, brings the same candid, practical approach to podcasting and PR. Zach’s company, We Feature You, helps entrepreneurs become recognized thought leaders — primarily by landing them on targeted podcasts.
With so much online content, what separates “the known” from “the ignored”? Zach shares:
“It’s not enough to be able to speak to anything… It’s about: what do you want to be known for?”
This advice is equally true for social platforms. If you’re unpredictable, audiences won’t know what to expect, won’t keep coming back, and won’t recognize your authority.
Zach drills into the notion that being “known” means picking the right thing to focus on — relentlessly.
“You need to find one thing or maybe two, three things you speak about — only focus on that.”
Where does PR fit in the marketing mix? Zach’s philosophy: PR is an amplifier, not a silver bullet.
“Use PR as a way to amplify everything else you’re doing.”
PR works best when it’s meshed with:
For podcasting, make sure you leverage episodes — send clips to prospects, use them in email nurture sequences, and repurpose for blogs.
The rise of AI tools (think ChatGPT, Claude, automated video editing) has changed the content game. But how do you keep messaging authentic, not generic?
“Never trust AI to write your entire content — you’re going to kill your brand. You want to have that authentic piece in your content.”
Step-by-step, Zach pulls back the curtain on how his team integrates AI in their everyday workflow.
“Once you get to a point where everyone uses AI, understands it, and uses it effectively, it makes your life much easier.”
Both Tina and Zach focused on one central theme: the power of authentic voice is irreplaceable in leadership, content, and brand building. Technology is a tool, not a substitute for personality, values, or genuine connection.
“You have this body of work you probably haven’t looked at in a way that allows you to utilize it as a book, as a thought partner for your future.”
— Tina Dietz
“If you’re getting on podcasts and not using the content elsewhere, don’t do podcasting — it’s a waste of time.”
— Zachary Bernard
The voice-driven future isn’t about silencing the human connection — it’s about using every tool to amplify your authentic leadership and creative presence. Whether you’re an author, podcaster, strategist, or entrepreneur, your unique sound, attitude, and values are your brand. Don’t let technology dilute what makes you memorable. Use it to empower your journey.
Ready to take your voice further? Start with the resources above, and never underestimate the power of authentic connection in a noisy, AI-evolving world.
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