Andrew Banner
NTM Podcast

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Each week we bring to you a discussion on the latest trends in digital marketing and how you can actually implement these strategies into your organization.

#67 Sport, Leisure, and Sustenance with Madeline Sims

“I believe that our differentiating factor [from our competition] is that greater mission for a catalyst for connection.” – Madeline Sims
Madeline Sims is a self-proclaimed seasoned generalist with a passion for building boundary-bursting, culture-driving brands, telling inspiring stories, and cultivating thriving communities. With a track record of success in brand optimization and marketing strategy, Mattie has demonstrated expertise in nurturing business development within the retail, hospitality, and gaming industries. Currently, Mattie leads Brand and Marketing at Rally, a pickleball lifestyle brand creating social-club venues focused on serving those leading an active social life, soon expanding across North America. Rally’s first location in Charlotte, NC opened June 2023 and features indoor and outdoor pickleball courts alongside craft cocktail bars, elevated cuisine, and a specialty coffee bar. In this interview, we discuss Mattie’s past and present experiences in digital marketing and strategy and the rising market of pickleball.

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Explore our archive of NTM’s original podcast, The School for Humanity, created to discuss the greatest challenges humanity faces and help promote those who are helping to find solutions. 

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