Welcome!
Each week we bring to you a discussion on the latest trends in digital marketing and how you can actually implement these strategies into your organization.
Each week we bring to you a discussion on the latest trends in digital marketing and how you can actually implement these strategies into your organization.
Welcome to the ultimate deep dive into the hearts and minds powering the Tennessee Titans’ marketing machine! On this journey, we bring you an up-close look at how two industry standouts—Nate (Director of Social Media & Influencer Marketing) and Jenny (Director of Marketing & Fan Engagement)—are shaping the future for fans, families, and the whole Nashville community. Whether you’re a marketer, a diehard football fan, or just curious about what goes on behind the scenes, grab your favorite team’s jersey, settle in, and let’s get going.
Let’s kick off with an intro worthy of a game day announcement. Nate and Jenny are breaking boundaries at the Tennessee Titans. Jenny is only six months into her role as Director of Marketing and Fan Engagement, bringing years of experience from the music industry. Nate helms the Titans’ digital presence as Director of Social Media and Influencer Marketing.
“We just love getting our hands dirty, building community, connecting people, and hyping up the stuff we love. That’s what marketing’s all about.”
Marketing means a lot of things to a lot of people. For Jenny and Nate, though, it boils down to connection and creating shared spaces.
“For me? It’s about spreading awareness, connecting with people one-on-one, and creating those crossroads where your brand and your community meet.” — Jenny
Nate builds on that with a focus on community:
You don’t end up in pro sports marketing by accident. Both Nate and Jenny trace their roots back to childhood passions, family ties, and the everyday hype of life.
“Even as a kid, I was marketing without realizing it. From hyping games at my dad’s school to getting deep into kid culture and ads.” — Nate
Let’s be real—analytics matter, but intuition and authenticity are gold in marketing (and coaching football).
“At the end of the day, the beautiful thing about being a person is your intuition. You take the analytics, make an educated decision, and go with your gut. That’s usually when the best stuff happens.” — Jenny
Some rely purely on gut (Mike Tomlin, anyone?), while others are all about the data. Great marketers, like smart coaches, know when to blend both.
Curious what it’s like to market an NFL team every day? No two days are the same.
Director of Marketing and Fan Engagement
Director of Social Media & Influencer Marketing
Nashville isn’t just a football town. It’s a mega hub for music and entertainment, so crossovers are a must.
“It helps that we already planted those seeds with Seamus last year. Now fans expect to see WWE superstars in our content, and those relationships just keep growing.” — Nate
The strategy’s simple:
Nashville’s exploding, and that’s changing everything—from who the fans are to how you reach them.
“We don’t want to lean only on our traditional fanbase. We want to meet new people where they are, from the city to the suburbs—and even those who might just make us their second favorite team.” — Jenny
One of the core questions every sports marketer faces:
How do you catch the eye (and heart) of someone new to town?
Let’s be real—not everything is a touchdown. Marketing is often trial and error.
“Our leadership calls us a ‘60-year startup.’ So there’s a TON of blank canvas here. We’re free to create—but have to make sure we don’t bite off more than we can chew.” — Jenny
Let’s talk wins! Both team members brought their own style and experience to the table.
“We have a great org willing to take risks. This mural campaign just felt right—helped us support a community staple, give back, and try something different.” — Nate
In today’s all-digital world, the Titans don’t shy away from going old school to make a splash.
Let’s daydream for a minute: what if the Titans got a blank check for marketing?
“I’d love to do something like Stranger Things—their massive immersive launches around the world. Picture launching a Titans AR/VR experience at major cities, making people FEEL the Titans story.”
“I love those once-in-a-lifetime brand experiences. Think Spotify’s ‘Harry’s House’—super exclusive, totally immersive, all-in on the Titans.”
“You create that FOMO—if you missed it, you wish you were there. The people who were there feel seen, special, a part of something bigger.”
Digital tickets are cool, but physical stubs are nostalgic—and fans want souvenirs. What’s the middle ground?
Sometimes, the little things in life make all the difference.
As we wrap up, a few key takeaways shine through:
“We just want people to walk away and say: I had to be there. I felt welcomed. Like I was part of the family.” — Jenny
Whether you’re planning your next campaign, cheering in the stands, or looking for inspiration in your industry—the Titans’ journey is proof that passion, creativity, and a sense of fun can turn any fan into family.
Thanks for reading, and a huge shoutout to Jenny and Nate for keeping the Titans brand alive, fresh, and authentic—on the field, in the city, and all over our feeds.
Explore our archive of NTM’s original podcast, The School for Humanity, created to discuss the greatest challenges humanity faces and help promote those who are helping to find solutions.
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