No Typical Moments

SFH #45: Improving the Practice and Practitioners of Marketing Effectiveness with Traci Alford, Global CEO and President of Effie Worldwide

As a nonprofit, Effie Worldwide helps businesses grow and connect with their audience to improve how their messages are received. Global CEO and President, Traci Alford, shares how they work with some of the top research and media organizations worldwide to bring each of their respective audiences relevant and first-class insights into effective marketing strategies.

Traci also shares examples of how her organization empowers college students to enhancing learning in the marketing industry with the Effie Effectiveness Index and Effie awards. What might that look like? With Effie, it means identifying and ranking the marketing communications industry’s most effective agencies, advertisers, and brands by analyzing finalist and winner data from Effie Worldwide competitions.

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For more information on Effie Worldwide, visit: www.effie.org

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