SFH #45: Improving the Practice and Practitioners of Marketing Effectiveness with Traci Alford, Global CEO and President of Effie Worldwide
As a nonprofit, Effie Worldwide helps businesses grow and connect with their audience to improve how their messages are received. Global CEO and President, Traci Alford, shares how they work with some of the top research and media organizations worldwide to bring each of their respective audiences relevant and first-class insights into effective marketing strategies. […]