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#94 What’s New in Digital with Jenna Riewer

“A lot of people follow the same kind of formula with videos, and it gets a little repetitive.” -Jenna Riewer
In this interview, Jenna Riewer, Executive Assistant and Project Manager at No Typical Moments, shares insights with Andrew on long form video trends, using SEO to maximize social media discoverability, and the power of playful, authentic branding. Tune in for tips to refine your digital strategy!

About the Episode

Exploring the Latest Trends in Digital with Jenna

For those who’ve listened to our podcast, the name Jenna may ring a bell, and not just because it sounds delightfully familiar. She’s been the driving force behind our episodes for the past two years, albeit away from the limelight. Now stepping into the role of project manager, Jenna is the maestro of timelines and the latest developments at No Typical Moments (NTM). While she’s usually wrangling schedules backstage, today she’s here to drop knowledge bombs in three significant digital arenas.

The Resurgence of Long-Form Video Content

Let’s cut to the chase: long-form video content is sneaking its way back into our hearts and feeds!

That’s right, with the likes of TikTok experimenting with horizontal and minute-plus videos, users are now luxuriating in extended content more than ever. Despite the enduring sway of bite-sized videos, the digital stage may well be setting for a renaissance of the long-form narrative. What does this mean for brands? It’s time to dust off those storyboards and gear up for lengthier, yet captivating video ventures.

Social Media and the SEO Revolution

Stepping up to the next big thing: SEO is no longer just a web page’s best friend—it’s cozying up with social media, too! Imagine a world where hashtags and alt texts are as strategic as keywords on your website because that’s where we’re headed.

And get a load of this—a whopping 40% of Gen Zers are turning to TikTok over Google for their search needs. It’s time to assure your social media posts are primed and ready for discovery.

Trust Points for Businesses on Social Media

What entices a user to engage with a business on social media? Jenna spills the beans:

  1. The frequency of posts (and we’re talking quality posts)
  2. Active engagement with the community
  3. Transparency and authenticity of content

The art of standing out online orbits around businesses being alive with activity, fostering lively conversations, and sharing their humanity, whether it’s through food, ink, or laughs.

The Golden Era of Playful and Authentic Content

Tired of ads that feel like, well, ads? Happy days are on the horizon! Brands are redefining engagement by donning cloaks of humor, and embracing Internet lingo and meme culture

"Big brands are now really successfully using playful content... they're being able to utilize Internet speak and meme culture... while also maintaining the tone and voice of their brand."

Jenna appreciates the quirkiness of a good meme and the seamless connection brands can make with cultural phenomena. Even traditional enterprises, think H&R Block, are riding this wave of trendy banter.

Importance of Cultural Relevance

Finally, Jenna underscores the imperative of cultural relevance in branding. She points out Netflix and Love Is Blind, which have mastered the art of such resonance.

Now’s the chance for brands to capture the hearts (and wallets) of Gen Z by remaining topically hip.

In essence, Jenna’s insights all boil down to this—authenticity, cultural relevancy, and embracing the evolving landscapes of digital content, be they SEO or video lengths, are the keys to unlocking brand success.

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