Andrew Banner
NTM Podcast

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Each week we bring to you a discussion on the latest trends in digital marketing and how you can actually implement these strategies into your organization.

#28 How to Use Truthful Storytelling in Marketing with Steven Lockwood

“Whether you’re here just to make money at the expense of the customer or whether you’re really trying to have a win-win situation, you have to establish trust because if you don’t trust the company, you’re not going to buy from them.” – Steven Lockwood
Steven Lockwood has been in sales and marketing for 10 years in the EdTech space. Now he is running a K-12 marketing company called Market K12 which helps private K-12 schools with their marketing funnels. In his free-time, Steven enjoys biking, playing guitar and spending time with his family. In this interview, Steven dives into his background, what inspired him to start his own marketing company, and why he decided to center it around private K-12 schools.

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