Welcome!
Each week we bring to you a discussion on the latest trends in digital marketing and how you can actually implement these strategies into your organization.
Each week we bring to you a discussion on the latest trends in digital marketing and how you can actually implement these strategies into your organization.
Welcome to our in-depth breakdown of the latest NTM Growth Marketing Podcast! In this episode, two influential marketing leaders—Tagg Hurtubise, Director of Marketing at BenchmarkIt, and Camela Thompson, Fractional Executive and seasoned B2B SaaS strategist—share their innovative approaches to marketing, how AI is shaping the landscape, and why real human connections still matter. Dive in as we explore both their journeys, strategies, and insights.
Tagg Hurtubise serves as Director of Marketing at BenchmarkIt, a nimble B2B SaaS company specializing in data-driven content and detailed benchmark reports that drive lead generation and community-building events.
Camela Thompson is a fractional marketing executive with a strong background in operations and analytics, helping early-stage startups and growing companies find their marketing footing. She’s also the host of several notable industry podcasts, including the Revenue Marketing Report.
Tagg manages all aspects of BenchmarkIt’s marketing—from outbound campaigns and report distribution to user experience (UX) design across their platform. Despite operating as a team of one, he relies on vendors and freelancers to maintain a balance between creativity and analytics.
“I almost have themed days. Monday, Tuesday, Wednesday are analytical days, and Tuesday, Thursday are creative brain days.” — Tagg Hurtubise
A game-changing approach Tagg has adopted is distributing free, lead-generating content—no forms or registration required. By sharing 70-80% of their valuable research openly, BenchmarkIt fosters genuine brand champions who repeatedly return and become eager participants in their broader events ecosystem.
Upcoming May Events at BenchmarkIt:
Later in the year, BenchmarkIt will host additional summits and their flagship SaaS Metricsalooza.
These in-person events help create authentic, lasting professional relationships—something Tagg believes is irreplaceable even in a digital age.
Camela thrives as a ‘utility player’—working with early-stage startups and scrappy teams who need a broad set of skills. Her client roster includes organizations like Airfleett (based in Tel Aviv) and the Rebos Co-Op, where she assists with large-scale conferences and cross-functional strategy.
“I’m passionate about bringing operational rigor and analytics into every marketing decision.”
Having witnessed the evolution from all-virtual to hybrid and, increasingly, back to in-person events post-pandemic, Camela notes the unique energy and value face-to-face gatherings can offer for marketers and business leaders alike.
“Even for introverts, the energy and connection of live events can’t be replicated online.”
According to Camela, the key to successful campaigns is rigorous analysis and adaptability. She advocates for experimenting with formats (video, LinkedIn, YouTube Shorts, etc.) and channels, then monitoring results closely to double down where the numbers prove effective.
Tagg has moved from being a copywriter to a copy editor, using AI to multiply output and personalize outreach at scale. His workflow relies heavily on:
He also leverages frameworks like Nicholas Boucher’s CSI FBI to assign AI personas, elevating campaign relevance.
Camela emphasizes the productivity boost AI offers but also cautions against losing customer empathy or falling into lazy, impersonal outreach. She uses:
She warns, “AI is a tremendous time-saver but must be used thoughtfully to avoid eroding customer trust or burning equity with indiscriminate outreach.”
Both guests agree: while AI is revolutionizing efficiency and personalization, the irreplaceable value of real human connection—a handshake, a shared dinner, a spontaneous conversation at an event—remains critical for long-term relationships and business growth.
Tagg shares, “We’re seeing a real drift back to in-person. The event industry’s returning to what made it so influential—face-to-face interaction.”
Camela echoes, “Even the most introverted among us benefit deeply from reconnecting in person. It’s a fresh change from endless Zoom calls.”
This episode of the NTM Growth Marketing Podcast highlighted how Tagg Hurtubise and Camela Thompson are making waves in the marketing world—blending creative output, operational precision, AI-powered scale, and the human touch needed for authentic connections.
Stay tuned for more insightful episodes where marketing leaders share evolving strategies and hands-on tactics you can apply to your own career or business.
Looking to connect with a network of like-minded marketers? Check out the exclusive No Typical Marketers, a mastermind community for roundtable discussions and advanced marketing conversations—apply via the link in the podcast description!
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