Welcome!
Each week we bring to you a discussion on the latest trends in digital marketing and how you can actually implement these strategies into your organization.
Each week we bring to you a discussion on the latest trends in digital marketing and how you can actually implement these strategies into your organization.
Welcome to a detailed journey into the realm of search engine optimization (SEO) and artificial intelligence (AI) as discussed by industry experts Tim Seavey, co-owner of Vizolutions, and Spencer Traver, from Sustainment. The following insights were gathered from their engaging conversation on the NTM Growth Marketing Podcast. Join us as we delve into their fascinating experiences, knowledge, and predictions that shape the future of digital marketing.
Tim Seavey has been at the forefront of SEO through his company, Vizolutions, celebrating a decade in the industry. The venture began during his college years after a military contracting job in San Diego wound down abruptly.
“I saw a need… for websites,” Tim shared, highlighting his eagerness to move away from dependency on other people’s decisions.
Tim explored Google Ads but found himself drawn to organic search instead:
His analogy between advertising and SEO paints a vivid picture:
“Advertising is like trading stocks… volatile, SEO seems more like index funds… slow and steady.”
Tim emphasized that SEO provides a long-term, reliable growth strategy. It’s a ship that turns slowly but steadily, offering consistent momentum without sudden emergencies—a comforting proposition for marketers seeking stability.
Spencer, from Sustainment, a SaaS startup focused on manufacturing needs in the DOD and commercial sectors, shared his journey from a unicorn tech company to a startup focusing on building strong relationships and effective strategies.
Spencer reflected on trade show events as a fruitful marketing strategy. His approach involves post-event automation using tools like HubSpot:
Spencer shared a focus on using AI to train brand and product positioning documents; this allows the company to answer tactical questions effectively and create valuable enablement materials for their business growth.
Both Tim and Spencer discussed AI bringing productivity and strategic changes:
For Tim, AI significantly boosts productivity, especially with metadata creation, reducing what was once a multi-week task to hours:
“Writing metadata… it used to take days… but now it’s streamlined.”
Spencer adopted a learner mindset, testing new AI tools daily to enhance marketing efficiency:
Spencer highlighted several tools like Opus Clip for video creation and Masset AI for content enablement, illustrating AI’s vast potential beyond basic automations.
Tim expressed hope for advanced analytics solutions from AI, addressing gaps like those caused by Google’s shift to GA4. The future promises exciting advancements as AI evolves.
Join us for more insightful discussions as we continually explore how industry leaders are navigating the dynamic landscape of digital marketing and technological advancements.
Explore our archive of NTM’s original podcast, The School for Humanity, created to discuss the greatest challenges humanity faces and help promote those who are helping to find solutions.
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Bob Kaplan founded Kaplan DeVries Inc in 1991. Before that, he spent twelve years at the Center for Creative …
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What if your values created much more business value? What if they changed customer choices, enhanced employee engagement, increased …
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