Welcome!
Each week we bring to you a discussion on the latest trends in digital marketing and how you can actually implement these strategies into your organization.
Each week we bring to you a discussion on the latest trends in digital marketing and how you can actually implement these strategies into your organization.
Welcome to an enlightening journey through the world of marketing innovation, startup culture, and the unique charm of tech communities. Molly Sperlich, the marketing coordinator at PropertyMeld, recently shared her experiences and insights on the NTM Growth Marketing Podcast. In this comprehensive discussion, Molly was joined by Bryan Nowlan, Marketing Manager at HorizenLabs, as they explored themes from the whims of startup life to strategic marketing in the web3 space.
In the scenic surroundings near Mount Rushmore, the South Dakota tech scene is quietly making its mark on the industry. Molly highlights how Rapid City, enriched by the School of Mines and Technology, serves as a nurturing ground for tech startups like PropertyMeld.
“It’s not common to find tech startups here, but this is where we’ve chosen to lay our roots down.” — Molly Sperlich
PropertyMeld, a maintenance platform designed to streamline rental processes across the US and Canada, started in Rapid City. The supportive environment and solid incubator program facilitated its growth.
Molly balances numerous responsibilities as a marketing coordinator, from inbound lead generation to crafting sales emails and orchestrating ad campaigns in a lean startup environment.
Post-COVID marked a noticeable shift back to physical gatherings. PropertyMeld’s annual summit showcases South Dakota’s tech capabilities.
“But we really want to showcase that South Dakota and other areas in the Midwest can produce amazing, talented marketers.” — Molly Sperlich
By using Donald Miller’s “Building a StoryBrand” principles, PropertyMeld positions the customer as the hero of their narrative, seeing significant impacts on email engagement.
PropertyMeld’s in-depth lead-scoring system enhances their communication strategies, benefitting both inbound and outbound efforts.
Molly uses AI platforms like ChatGPT for content optimization and storytelling to maintain a StoryBrand framework beneficial for marketers.
“It’s not like we have a dedicated email marketer, a social media manager, an SEO specialist. That’s all me.” — Molly Sperlich
With AI-driven platforms like Demand Jump, PropertyMeld optimizes SEO strategies through pillar-based marketing, providing structured paths for content creation.
Bryan Nowlan, Marketing Manager at HorizenLabs, emphasizes the importance of demystifying blockchain technology through education, helping to onboard users with ease.
At HorizenLabs, education is a strategic pillar. Initiatives like collaborative courses with Meta School offer an understanding of blockchain technology’s foundations.
“Before we even dive in on exactly what our projects are, we always take a step back and provide a higher level view on what is blockchain technology.” — Bryan Nowlan
Bryan integrates AI into marketing efforts, utilizing tools like Opus Clip for engaging video content on platforms such as Twitter.
Through tools like The Tie, HorizenLabs conducts social media research and competitor analysis, demonstrating the importance of data in decision-making.
“Working with vendors that help automate a lot of research and data analytics is another way that we’re kind of staying ahead of the curve.” — Bryan Nowlan
The combined insights of Molly and Bryan offer a comprehensive look at adapting to evolving landscapes using both traditional and cutting-edge techniques. Their commitment to innovation and community highlights the importance of connecting with people in effective marketing strategies.
Explore our archive of NTM’s original podcast, The School for Humanity, created to discuss the greatest challenges humanity faces and help promote those who are helping to find solutions.
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“I realized that we as a society have lost some of this innate affinity for storytelling. That it’s not …
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SFH # 169 Reducing Screen Time with Tommy Sobel “I made an extreme transformation in my life, and I …
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“Our goal is to impact a million lives through better business, and we can do that through influencing the …
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“Leadership is mostly about caring about people and caring about something more than yourself. So the passion comes from …
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SFH # 166 Connecting Water to the Internet with Samuel Ian Rosen “Water is actually something that is financeable. …
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Moe Carrick believes that people can and should thrive at work, and that when they do, organizations succeed. With …
Steven Piersanti is founder of Berrett-Koehler Publishers, Inc., a leading independent publisher that pursues its mission of “Connecting People …
Masami Sato is a social entrepreneur, CEO and founder of the global giving initiative, Buy1GIVE1 (B1G1). She is also …
Maggie loves working with leaders, teams, and organizations to maximize collaboration and communication so they can do their best …
Bill Torbert received a BA in Political Science & Economics and a PhD in Administrative Sciences from Yale University. …
Connie Benjamin is a Story Archaeologist, Master Interviewer, #1 International Best Selling Author, and international speaker. She is on …
Cameron is a researcher, writer, entrepreneur and the founder of TRU KAVA, a company that is striving to set …
Rob Sinclair believes in T. Harv Eker’s maxim that “how you do anything is how you do everything.” This …
Joel Malkoff, a.k.a. the Ethics Giver, demonstrates that ethical business decision-making isn’t just the right thing to do—it’s the …
Forrist, co-founder of Planetary C.A.R.E. is a researcher, synergist and strategist, working in the areas of blockchain, multi-stakeholder collaborations …
Dr. Brian Underhill is an industry-recognized expert in the design and management of worldwide executive coaching implementations, and a …
Catherine Rocheleau is a three-time best selling author, award winning leader and Business Impact Strategist who is passionate about …
Nilima Bhat is a facilitator of personal transformation, coaching individuals and organizations in their quest for conscious evolution. She …
Allison Maslan, CEO of Pinnacle Global Network, is the Wall Street Journal Best Selling Author of Scale or Fail. …
Sally Helgesen, cited in Forbes as the world’s premier expert on women’s leadership, is an internationally best-selling author, speaker …
Mitchell Hora is a 7th generation Iowa farmer and the founder/CEO of Continuum Ag. His passion with farming started …
A Dutch rocket scientist, shaman and entrepreneur, co-founder of Tribepreneurs Mastermind Groups and founder of the Awaken & Connect …
Innovation expert Chuck Swoboda is a pioneer in the LED lighting industry, and has over 30 years of experience …
Tony Saldanha is a globally recognized expert and thought-leader in Global Business Services and Digital Technology. Tony is currently …
Stu is the author of the acclaimed book The Law of Small Things: Creating a habit of integrity in …
Captain John “Coach” Havlik, U.S. Navy SEAL (Retired), led special operations teams around the world during his 31-year naval …
Michael C. Fillios is the founder and CEO of the IT Ally Institute, a nonprofit organization providing small and …
Jeff Hays has been a filmmaker since the late nineties and is known for Fahrenhype 9/11 (2004), a response …
Kevin Jones is an eight times successful serial entrepreneur who co-founded the world’s largest social enterprise and impact investing …
Barbara is a master voice coach, author, keynote speaker, and singer/songwriter who merges lessons from 12 years in organization …
Leonard A. Schlesinger is Baker Foundation Professor at the Harvard Business School where he serves as Chair of the …
Jerry Power has over 30 years’ experience in strategic marketing and business analysis in the communications industry. Jerry is …
Bob Kaplan founded Kaplan DeVries Inc in 1991. Before that, he spent twelve years at the Center for Creative …
Autumn Fladmo Smith is the co-founder of Paleovalley and Wild Pastures, holds a Masters in Holistic Nutrition, a Certified …
Ken Sandy is a 20+ years veteran in technology Product Management. Ken pioneered and teaches the first Product Management …
Paula Alexander is the Sr. Director of Sustainability, at The Clorox Company, leading the Sustainability Center Commercial Team and …
Dan Bruder is the CEO of Fusion Dynamics Group, an international strategy and leadership consulting firm. He is also …
Howard Ross is lifelong social justice advocate, and is considered one of the world’s seminal thought leaders on identifying …
Dr. Mariza Snyder is a functional practitioner, women’s health expert and the author of seven books: The #1 National …
Dr. Patrick Gentempo, Jr. is the co-founder and CEO of Action Potential Holdings, Inc., and the author of the …
Dr. Daniel Pompa is a respected researcher, author, podcast host, and teacher. He specializes in root cause, inflammation-driven disease, …
By accessing inner wisdom through intuitive intelligence, Therese Rowley has facilitated business leaders’ once-in-a-lifetime breakthroughs, helping them make powerful …
Kim Cameron is the William Russell Kelly Professor of Management and Organizations in the Ross School of Business and …
Alison Callan believes we all have infinite potential, that we are creative, resourceful and whole. As an award winning …
Dr. Chris Wedding is a former private equity investor, startup founder, professor, investment banker, and teacher with over a …
Kathy Caprino spent 18 years in corporate life. In the beginning, she found this career path exciting and rewarding, …
Juana Bordas emigrated to the U.S. from Nicaragua on a banana boat when she was four. The youngest daughter …
Ben Azadi is on a mission to help 1 billion people live a healthier lifestyle. Ben is the author …
Johann Nogueira has spent his entire career solving problems and fixing businesses. He discovered the power of systemization and …
For over 30 years, Dan Tobin has been a thought leader, an innovator, and a consultant steadfastly applying the …
The opening line of a recent article written by today’s guest, Jack Nasher, is “when parties sit down to …
Susan Hunt Stevens founded WeSpire in 2010 and has led the expansion of the company from the leading sustainability …
After graduating with a Masters in Professional Accounting (MPA), Zach Weismann took a job with one of the Big …
Amy Posey is a Silicon Valley-based leadership consultant focused on neuroscience and high performance. As both an adventurer and …
Alex Gershenson and SupplyShift co-founder Jamie Barsimantov, both PhDs in Climate Science and Environmental Economics, founded SupplyShift to support …
Visioneer Frank Fitzpatrick believes in the transformative power of music and creativity to optimize human potential, inspire us, and …
In her book Delusional Altruism, author and consultant Kris Putnam-Walkerly provides real-world advice and practical guidance to help philanthropists …
As the Director of Business Development at DoSomething Strategic, Mary Noel believes that there is massive potential at the …
In 1998, Drew Dumsch founded The Ecology School to transform how people think about science, food, the environment, and …
What if your values created much more business value? What if they changed customer choices, enhanced employee engagement, increased …
Dune Ives is the Managing Director of award-winning Lonely Whale, where she designs and leads initiatives that address environmental …
As the founder and CEO of Business for America, Sarah Bonk is on a mission to strengthen representative democracy. …
Dr. Matthew Sleeth was at the peak of his career, an ER physician and chief of staff of his …
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As a certified B-Corp corporation, SES is a values based, mission driven company. A company that inspires while making …
Models of Impact is a role-playing and ideation game that makes it easy to generate new and sustainable business …
XCHG ingests data sourced from each commodity’s lifecycle and converts it into Intelligent Commodities™, digital assets that enable …
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Near Me is a customizable marketplace solution powering the sharing economy. Global brands and Entrepreneurs now have a …
HEX Ferments uses the traditional method of fermentation to preserve and transform local, organic produce into nourishing foods. Their …
As a B Corp Certified Corporation,OORR has a mission of creating performance that is good for the planet. Using …
Since 2008, GreenStep has worked to help businesses increase their profits while improving their sustainability performance. Spearheading their goal …
Did you know that it can take 3000 litres of water to make just one cotton t-shirt? There are …
As Co-Founder and Global Strategy Director of 5 Gyres, Anne Cummins has made it her mission to help reduce …
When Paul grew tired of collecting litter and garbage from single-use shopping bags, balloons, styrofoam, discarded plastic food packaging …
Since founding Berlin Organics in 2015, Klaas Koolman has been providing contemporary organic foods. His company has made it …
As Chief Executive Officer at D-Orbit, Luca Rossettini and his team are on a mission to provide end-to-end solutions …
Since 2008 4 Pines Brewing has worked to restore fun in people’s lives by following their core values of …
Since it was founded in 2007, Eosis has provided environmental advice, which could lead to a more efficient way …
Since childhood Tara Teipel has been driven to finding the truth through spiritual ritual. After 25 years of traveling …
Author and educator, Chris Allison knows about the world of entrepreneurship. For 16 years — Chris led Tollgrade Communications …
Each year the rates and costs of chronic disease are rising globally. While these increases are hard on the …
Since 2002 Co-op Power has raised more than $320,00 in Member Equity, $840,00 in member loans and $850,000 in …
Since 1966, Caesars Entertainment has made it their aim to provide the world with the most geographically diversified casino-entertainment …
If humanity has changed the world by mistake, can we change it with intent? That is the question Interface …
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Did you know that the average person uses 185 pounds of plastic each year? Much of this plastic waste …
If you are listening to The School For Humanity, you probably care about making a positive impact on our …
RF Binder believes that business can be a force for good. In this interview, we chat with Annie Longsworth …
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Would you believe that the average American contributes to over 130 pounds of landfill waste per month? Unfortunately, …
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Serving as a bridge between brand innovators across a variety of circles, Sustainable Brands creates a forward-thinking space for …
Did you know that only 1% of plastic is recycled at a global level and 50% of plastic is …
Embracing a holistic approach, Enviro-Stewards has created environmental and economic sustainability solutions to help businesses alleviate ongoing resource and …
If you are seeking animal-related experiences as a volunteer, or a part of your life mission is related to …
Did you know that 85% of a company’s value today is made up of intangible assets? Learning more about …
Bringing together a diverse community of stakeholders, GreenBlue encourages innovation and best practices to promote the creation of a …
Approaching the possibilities and problems of marketing and sustainability from a cultural perspective, The Soap Group helps organizations understand, …
Wearing many hats as the Founder and CEO of ArgoNox, Sarah Mishek shares how she is creating a forward-thinking …
In this episode of The School For Humanity, we chat with Greg Evans – the owner of Seeds Training. …
Emerging from the grassroots up to solve today’s biggest challenges, Shareable is an award-winning news, action, connection hub for …
As of the recording of this episode, there are over 46 million hungry Americans. Hunger is a widespread issue …
Built on the values of trust, innovation, partnership, and performance, Patsy Doerr leads Thomson Reuters as the Global Head …
It can be agreed that reading is a very important skill to master, right? In this episode with the …
As an award-winning certified B Corp, a Certified Sustainability Professional, and PhD graduate in sustainability from the University of …
Creating the first stainless steel, BPA-free, reusable water bottle in 2004, Klean Kanteen had a vision to create a …
According to the World Health Organization, nearly 4 million people die prematurely every year from illnesses including cancer caused …
Imagine that you could enjoy the sweetness of both donuts and a healthy lifestyle. Built on the foundations of …
By changing people’s minds and behaviors in addition to offering new sustainable options to reduce the use of harmful …
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From their spacecrafts to their APIs, Andrew Zolli shares how his company, Planet, services the largest fleet of Earth-imaging …
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As a nonprofit, Effie Worldwide helps businesses grow and connect with their audience to improve how their messages are …
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In this episode, we had a chance to learn about how Mission Edge makes business processes easier for nonprofits …
Similar to the vision for The School For Humanity, the “triple bottom line” of sustainability as a foundation for …
What started out as finding a way to brew their own beer in college, turned into a delicious adventure …
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Twenty-three jobs later, CEO of edovo Brian Hill shares why he was inspired to make a positive impact on …
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As a selected Global Leader of Tomorrow by the World Economic Forum, Founder of SheEO Vicki Saunders has spoken …
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Saving pandas, creating free health clinics and increasing renewable energy in addition to positively affecting 10 million people around …
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As a PhD candidate and committed impact entrepreneur, Dr. Gavin Armstrong shares his vision to alleviate iron deficiency around …
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Today on The School for Humanity, we’re speaking with author, mentor and entrepreneur Melissa Ambrosini. Melissa talks about her …
Today on The School for Humanity we’re speaking with Lindsey Bolton who is the Community Rockstar at All Good. …
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After studying business and knowing she didn’t want to work in a traditional corporate setting, Kelsey started her career …
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From the Wolf of Wall Street to meditation guru, Tom Cronin’s career path has been anything but traditional. In …
