Welcome!
Each week we bring to you a discussion on the latest trends in digital marketing and how you can actually implement these strategies into your organization.
Each week we bring to you a discussion on the latest trends in digital marketing and how you can actually implement these strategies into your organization.
In today’s rapidly evolving digital landscape, AI agents are transforming the way businesses approach marketing, making tools more accessible and affordable. The NTM Growth Marketing Podcast recently hosted Shawn Reddy, co-founder and acting CMO of AI Advantage, and Katie Tremulis, sales and marketing executive at ProNotary, to demystify AI agents and share innovative marketing insights.
AI agents are changing how businesses operate by automating tasks beyond what traditional chatbots can do. Shawn describes AI agents as advanced tools that perform actions on behalf of the user. “An AI agent is where you’re able to interact with a chat interface and get that agent to perform actions based on your prompts,” he elaborates.
Katie contributes her perspective, highlighting AI’s role in enhancing marketing efficiency. She explains, “AI tools like ChatGPT have become my go-to for refining marketing strategies.”
As co-founder and acting CMO of AI Advantage, Shawn wears many hats. His focus areas include:
Shawn highlights the versatile nature of startup roles: “The role of CMO is really more of a focus parameter; I’m involved in operations and running marketing strategies.”
“In startup life, playing multiple hats is key,” says Shawn, reflecting on his diverse responsibilities.
LinkedIn is a powerful platform for AI Advantage, providing the majority of its web traffic. Shawn explains their success:
AJ, Shawn’s co-founder, has created the AI Advantage newsletter, which has been instrumental in their growth strategy. Shawn boasts, “Last year, we achieved 26 million views and impressions without spending a dime on marketing.”
“Building content that truly resonates is crucial for LinkedIn success,” Shawn advises.
AI Advantage thrives on innovation. One standout tactic is the use of computer vision. This technology allows marketing automation by enabling agents to see and interact visually with digital content. “With computer vision, it’s like an agent making actions on your behalf,” Shawn explains.
Katie shares a similar passion for innovation. Her approach at ProNotary revolves around crafting educational content that answers common customer queries. “It’s a way of cloning yourself,” Katie states, emphasizing content’s power to simplify the sales process.
“Our marketing strategy is all about attraction-based techniques,” Katie reveals.
AI has significantly reshaped how marketing is approached. Shawn, who did not major in marketing, attributes his success to AI tools that have enabled him to self-teach. “AI has allowed me to bridge the gap and create an operation in line with current marketing practices,” Shawn shares.
Katie echoes this sentiment, stating, “AI is really like the renaissance of our age.” She credits AI for allowing her to enhance and refine her marketing strategies effectively.
“ChatGPT is my best friend when it comes to marketing tasks,” Katie confides.
A standout tool mentioned by Shawn is Manus, an AI agent platform that streamlines web interactions and tasks in real-time. “The future of marketing lies in setting up different agents to build your team,” he emphasizes.
Katie also utilizes advanced AI tools, particularly ChatGPT and ManyChat, to automate and improve client interactions. “By integrating AI with social media platforms, we enhance our processing capability,” Katie reveals.
Katie from ProNotary discusses the power of educational content. Her approach focuses on answering commonly asked questions, thereby laying the groundwork for smoother sales processes.
Katie explains how content organic reach was vital for SEO and customer engagement, creating an inbound funnel for their business.
Katie emphasizes the role of AI in automating marketing processes. Tools like ChatGPT have become her go-to for refining marketing strategies.
Katie advocates for blending AI tools to refine and execute marketing strategies efficiently.
In 2025, AI is at the forefront of transforming business operations and marketing strategies. From AI agents taking the lead in automation to innovative content strategies on LinkedIn and YouTube, the potential is immense. Both Shawn and Katie exemplify how staying ahead with AI tools not only enhances efficiency but revolutionizes marketing approaches.
By keeping up with technological advancements, businesses can leverage AI to eliminate mundane tasks, refocus on strategic growth, and create consistent and engaging content for their audience.
Explore our archive of NTM’s original podcast, The School for Humanity, created to discuss the greatest challenges humanity faces and help promote those who are helping to find solutions.
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