Welcome!
Each week we bring to you a discussion on the latest trends in digital marketing and how you can actually implement these strategies into your organization.
Each week we bring to you a discussion on the latest trends in digital marketing and how you can actually implement these strategies into your organization.
Welcome to another episode of the NTM Growth Marketing Podcast! We dive into the world of growth marketing with two insightful guests, Inga Broerman and Arielle Miller. Each brings their unique perspectives and expertise to the table, offering valuable strategies and innovative solutions for thriving in today’s competitive marketing landscape.
Inga Broerman defines herself as a “scrappy growth marketer,” having navigated through diverse roles from giant enterprises like Siemens to fast-growing companies. Currently, she is with BluLogix, a company specializing in subscription management and billing platforms for complex business models.
“We take what is very complex and make it simple.” — Inga Broerman
BluLogix caters to companies in regulated industries or those utilizing usage-based pricing models, focusing on simplifying their intricate needs. Ina’s approach to growth marketing is not just about tactics; it’s about continuously evaluating what really moves the needle each day.
Arielle Miller recently transitioned into a Demand Generation Marketing Specialist at AgileBlue, a cybersecurity company powered by AI. Though new to the role, Arielle brings energy and a focus on educational content that resonates with the challenges faced by modern security teams.
“Instead of jumping into product features, we lead with more educational content.” — Arielle Miller
Her strategy involves positioning Agile Blue as a thought leader, leveraging platforms like LinkedIn and YouTube to foster educational engagement and brand awareness.
Inga shared insights about her daily routines and strategic approaches:
Inga’s day involves a balance of evaluating priorities, engaging in strategic conversations, and emphasizing brand presence. Her pivot from demand generation and lead generation to a broader marketing strategy highlights the need to see beyond immediate conversions and focus on long-term brand implantation.
In the domain of cybersecurity, Arielle emphasizes:
“Creativity is the biggest icebreaker; once you break through it, everything falls into place.” — Arielle Miller
Arielle’s approach is to use trending topics and detailed insights that help security professionals stay ahead. Her transition into demand generation underscores the necessity of data-driven decisions and agile marketing in a dynamic field.
Inga’s innovative tactic to ungate all content proved transformative. By removing registration barriers, BluLogix dramatically increased their pipeline and conversion rates. This shift allowed potential leads to access valuable content freely, building trust and engagement without the friction of forms.
“We just need to get our content in people’s hands.” — Inga Broerman
Both Inga and Arielle highlighted the resurgence of offline events, emphasizing the renewed value of face-to-face interactions in building trust and relationships. From trade shows to community meetups, these experiences complement digital strategies, offering authentic connections that can’t be replicated online.
AI has become an indispensable ally in both Ina’s and Ariel’s strategies. From generating content to analyzing complex data sets, AI tools streamline processes and offer profound insights.
“AI enables us to do more that is much more specific.” — Inga Broerman
These tools empower marketers to spend more time on strategic thinking and creativity, rather than getting bogged down by manual processes.
“AI reshapes how we market by allowing smarter and faster solutions.” — Arielle Miller
Both guests underline the importance of trust in the current market landscape. Whether through authentic content, educational engagement, or in-person connections, building trust is at the core of effective marketing.
As the digital marketing realm evolves, insights from professionals like Inga and Arielle could be your guide to navigating the complexities of growth marketing. Their pragmatic strategies, commitment to education, and openness to innovation offer invaluable lessons that any marketer can incorporate
Explore the full potential of growth marketing by integrating balance, authenticity, and adaptability into your strategies today!
Explore our archive of NTM’s original podcast, The School for Humanity, created to discuss the greatest challenges humanity faces and help promote those who are helping to find solutions.
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