Welcome!
Each week we bring to you a discussion on the latest trends in digital marketing and how you can actually implement these strategies into your organization.
Each week we bring to you a discussion on the latest trends in digital marketing and how you can actually implement these strategies into your organization.
Welcome to a combined exploration of growth marketing and innovative strategies in the ever-evolving tech landscape. Join us as we dive into insightful discussions from recent episodes of the NTM Growth Marketing Podcast, featuring Lizzi, Director of Marketing at BriefCam, and Andra, a seasoned marketing strategist. Both guests share valuable strategies, challenges, and innovations that are reshaping today’s marketing practices within the context of AI and technology.
In today’s fast-paced world, video surveillance is a critical component for security. BriefCam, co-founded by Lizzi, is at the forefront of transforming video analytics. Their platform makes video surveillance data searchable, actionable, and quantifiable, turning it into structured reports similar to Google Analytics for physical spaces. This enhances capabilities across sectors such as law enforcement, retail, and cruise lines by providing valuable insights through video intelligence.
“Our platform turns video surveillance data into structured reports. Think of it as Google Analytics for physical spaces,” says Lizzi.
Throughout her eight-year journey at BriefCam, Lizzi has worn multiple hats, illustrating the dynamic nature of marketing roles. From sales enablement to digital marketing and global brand development, her experience underscores the versatility required to navigate through multiple brand transitions and digital transformations.
Lizzi’s love for versatility manifests in crafting brand stories across a variety of mediums, leveraging her background in English literature to connect with audiences effectively. This storytelling approach is foundational to successful marketing.
Lizzi initiated an Employee Advocacy Program at BriefCam, turning employees into brand ambassadors on social media, boosting engagement and reach. The program’s success hinges on fostering thought leaders within the company, thereby enhancing both employee and brand images.
“By positioning employees as the faces of our brand, we make it easier for our audience to relate and engage with us,” Lizzi explains.
BriefCam incorporates AI technologies not only in products but also in marketing strategies. Free AI tools integrated into platforms such as HubSpot assist Lizzi’s team in streamlining content creation and enhancing targeting precision. This usage of AI supports faster, data-driven decision-making without replacing human creativity.
Andra Rubinstein introduces “Resonance Marketing”—a storytelling method emphasizing purpose and impact over mere product features. This approach creates a connection between startups’ potential and audience understanding, fostering memorable and meaningful relationships.
“I call it resonance-based storytelling. It’s about explaining why the product exists and its impact, rather than just pushing technical features.”
Andra integrates marketing with product development and sales, ensuring cohesive brand narratives that support overall business goals. By embracing AI, startups can rapidly produce quality content, bridging the gap between quick and quality outputs.
“AI bridges the gap between quick and quality, allowing startups to amplify their abilities without large teams.”
Andra emphasizes podcasting as a crucial tool for brand building. Comprehensive platforms like Riverside FM enable professional-quality podcast creation, making it accessible to even small teams.
“Riverside FM is like having your own studio, making professional podcasting accessible for even the smallest teams.”
The discussions with Lizzi and Andra on the NTM Growth Marketing Podcast highlight the dual paths of growth marketing and innovative strategies tailored for the tech industry. Lizzi’s employee advocacy and AI integration exemplify the dynamic nature of modern marketing, while Andra’s resonance marketing and startup innovations demonstrate the power of storytelling and AI in crafting solid foundations for emerging businesses. Whether you’re inspired to adopt brand-focused storytelling or integrate AI into your strategies, these insights offer valuable lessons for thriving in today’s digital landscape.
Explore our archive of NTM’s original podcast, The School for Humanity, created to discuss the greatest challenges humanity faces and help promote those who are helping to find solutions.
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Jerry Power has over 30 years’ experience in strategic marketing and business analysis in the communications industry. Jerry is …
Bob Kaplan founded Kaplan DeVries Inc in 1991. Before that, he spent twelve years at the Center for Creative …
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Ken Sandy is a 20+ years veteran in technology Product Management. Ken pioneered and teaches the first Product Management …
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Kim Cameron is the William Russell Kelly Professor of Management and Organizations in the Ross School of Business and …
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Susan Hunt Stevens founded WeSpire in 2010 and has led the expansion of the company from the leading sustainability …
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