Welcome!
Each week we bring to you a discussion on the latest trends in digital marketing and how you can actually implement these strategies into your organization.
Each week we bring to you a discussion on the latest trends in digital marketing and how you can actually implement these strategies into your organization.
Welcome to The NTM Growth Marketing Podcast, where we dive deep into the latest in marketing and technology. Today, we’ll explore some of the most forward-thinking strategies with experts in tech marketing. Our guests provide insights into how they’re revolutionizing their fields through effective communication, storytelling, technological innovation, and the power of AI.
Heather Srigley, a seasoned professional with over two decades of experience in the tech industry, shares her journey from working at Intel to joining NeuReality, an innovative Israeli startup. Her career path serves as an inspiration for those looking to grow in the tech marketing world.
“Working with NeuReality has allowed me to engage with deep tech solutions that are redefining the landscape of AI and data center technology.”
NeuReality, as Heather elaborates, offers a unique proposition at the silicon level, enhancing GPUs and AI accelerators. This deep tech focus fuels the data centers powering technologies like ChatGPT, Gemini, and Copilot. Her role involves strategic marketing efforts to appropriately position these complex products in the market.
Heather shares insights into working remotely, embracing the flexibility it provides while navigating time zone challenges with her headquarters located in Israel.
“Remote work means I can be wherever the work is. Sometimes it’s at a customer site, sometimes it’s behind my laptop, wherever the action takes place.”
Heather touches on the ongoing debate around remote vs. in-office work, emphasizing the importance of being present where the conversations are happening. She reflects on her extensive experience with telecommuting since 1998, providing balanced views on the pros and cons of each working style.
Heather highlights the timeless value of storytelling in marketing:
“Despite evolving tools, the cornerstone of successful marketing is still a compelling story—clear, concise, customer-centric, and competitive.”
In her career, she has focused on refining narratives to make them memorable and impactful. Her advice for marketers is to craft stories that not only highlight product features but also connect emotionally with audiences.
“A great story isn’t just about the product itself; it’s about how it solves real-world problems.”
Heather shares how account-based marketing (ABM) has been a game-changer for her company. Instead of casting a wide net, ABM allows her team to focus on key accounts that are critical to their success.
“By narrowing our focus to a few strategic partners, we can tailor our campaigns to better meet the needs of those essential relationships.”
Artificial Intelligence (AI) tools have transformed Heather’s approach to marketing. She uses platforms like ChatGPT and Google Gemini to enhance her strategies and drive efficiencies.
The integration of AI allows for more effective brainstorming, research, and writing processes, while tools like Canva streamline graphic design tasks, making marketing efforts more efficient and impactful.
Heather commends Bird Eye for its ability to simplify the customer feedback process and Unilever’s Dove brand for its powerful, uplifting campaigns that advocate for self-acceptance and inner beauty.
“The simplicity and effectiveness of Bird Eye’s automation, combined with Dove’s emotionally resonant marketing, showcase storytelling at its best.”
Yoel Knoll, VP of Marketing at Quantum Machines, brings us to the forefront of quantum technology marketing. His approach combines traditional tactics with modern innovations that break new ground in reaching an audience of physicists and engineers.
“Our job is to bridge complex quantum technology with relatable narratives.”
Yoel discusses the importance of delivering deep, technical content through face-to-face events and strategic publications. Despite the industry’s complexity, these timeless marketing methods ensure thorough engagement.
“The same storytelling and content creation practices apply whether you’re engaging with a Chief Security Officer or a physicist—have the right content and tailor it for your audience.”
Yoel emphasizes the role of AI in optimizing content across various platforms, helping target niche audiences with precision. Tools like ChatGPT aid his team in creating tailored messages that resonate with their specific market segments.
The use of AI extends to graphics and video creation, allowing for rapid, cost-effective content generation that maintains the required depth and quality.
Both Heather and Yoel reveal how the worlds of AI and tech startups require adaptive strategies and a commitment to lifelong learning. They’ve showcased how embracing technology and storytelling can lead to impactful marketing and business success.
“Trust in your skillset, continuously learn, and adapt. The tech marketing landscape is one of constant evolution, and those who can innovate will always find success.”
For more insights, you can connect with Heather Srigley on LinkedIn and follow her journey alongside NeuReality.
To explore more about Quantum Machines, follow Yoel Knoll on LinkedIn and engage with their pioneering approaches in the quantum tech market.
Thank you for joining us as we unravel the minds behind some of the most innovative marketing strategies today. Stay tuned for more episodes, where we continue to explore the intersection of technology and marketing.
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