Welcome!
Each week we bring to you a discussion on the latest trends in digital marketing and how you can actually implement these strategies into your organization.
Each week we bring to you a discussion on the latest trends in digital marketing and how you can actually implement these strategies into your organization.
In this episode, we dive into creative startup strategies with Haddas Eshel and explore how Efrat Marmur is transforming healthcare marketing at Air Doctor. From AI-driven innovations to TikTok triumphs, discover actionable tips and bold ideas to elevate your marketing game.
Haddas Eshel is a Marketing Communications Director with a focus on brand strategy, social media management, and content creation. At Milagro, she leads efforts in brand awareness, positioning, and competitive analysis while managing the company’s social media, podcasts, and webinars.
Website: https://milagroai.com/
Facebook: https://www.facebook.com/haddas.eshel/
LinkedIn: https://www.linkedin.com/in/haddas-eshel-694a0791
Instagram: https://www.instagram.com/haddas_e/
YouTube: https://www.youtube.com/@HaddasEshel
Efrat Marmur is VP Marketing at Air Doctor. With over 20 years of experience in B2B tech product marketing, she’s worked with startups and corporate giants in healthcare and tech. Efrat’s expertise drives customer experience enhancement and brand awareness across Air Doctor’s worldwide operations.
Website: https://www.air-dr.com
LinkedIn: https://www.linkedin.com/in/efrat-marmur/
Haddas started her career in various marketing roles within startups. After taking a maternity leave, she decided to explore freelance opportunities to bring her eclectic experiences in marketing to multiple growth stages of startups. This gives her the flexibility and scope to innovate beyond conventional marketing strategies.
“Coming back after maternity leave, I decided this is the time to do a bunch of more eclectic things and continue my work with startups.” — Haddas Eshel
Haddas is currently collaborating with a startup called Milagro, which focuses on creating innovative solutions for medical coding. Milagro’s unique approach involves using AI to streamline the medical coding process, making it more accurate and efficient—essential in the complex world of healthcare reimbursements.
One of the standout strategies shared by Haddas involves personalizing communication, particularly through LinkedIn campaigns. Milagro’s approach includes targeted messaging crafted with a personal touch to forge genuine connections in the medical field.
Haddas highlights the importance of having thought leaders within a company. By using authentic voices to represent their brands, companies can enhance their appeal and strengthen relationships at industry events and beyond.
Shifting gears, Efrat introduces us to Air Doctor, a platform that connects travelers with local doctors. Comparatively, it’s similar to leading tech companies like Airbnb and Uber, in that it provides a service by connecting users to resources (doctors) rather than owning them.
Air Doctor focuses heavily on building trust through their B2C strategies. They leverage high intent customers and strategize platforms like TikTok to achieve outstanding growth and recognition. Efrat explains how TikTok has surprisingly become fertile ground for travel-related searches, sometimes surpassing even Google.
Both Haddas and Efrat have employed AI tools to significant effect in their marketing endeavors. While Haddas uses AI for content enhancement and time management, Efrat integrates AI technology into video creation and content translation in her marketing strategies.
Top AI Tools Used:
These tools have revolutionized both the speed and quality of the marketing outputs while ensuring brand consistency and creativity.
Haddas also shares some out-of-the-box thinking for gaining traction at conferences, especially when working with limited budgets:
These creative touches not only stuck out but also saved costs while delivering memorable experiences to attendees.
A crucial takeaway from the discussion is the inherent risk in marketing innovation. However, as demonstrated by Efrat’s experiences with TikTok and influencer marketing, these risks can yield considerably successful results.
“Sometimes you need to take a risk.” — Efrat Marmur
The conversation between Haddas and Efrat is filled with inspiring insights for marketers across industries. By embracing AI, personalizing outreach, and thinking creatively about presentations and campaigns, marketers can redefine their strategies and achieve unprecedented success.
For more insights and innovative marketing stories, be sure to connect with Haddas and Efrat on LinkedIn and explore their noteworthy work at their respective companies.
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