Welcome!
Each week we bring to you a discussion on the latest trends in digital marketing and how you can actually implement these strategies into your organization.
Each week we bring to you a discussion on the latest trends in digital marketing and how you can actually implement these strategies into your organization.
Welcome to an insightful exploration into the operations and values at the heart of Leverate, a dynamic leader in the brokerage technology space. We recently had the opportunity to engage with Matan Funes, Head of Marketing at Leverate, on The NTM Growth Marketing Podcast. Here’s what we discovered about the firm and how they are leveraging their unique assets to drive innovation and success in the fintech ecosystem.
Leverate stands out as a beacon of innovation in the fiercely competitive world of brokerage technology. Matan attributes much of the company’s success to a background of rigorous discipline and a relentless focus on improvement — principles that he personally honed during his time with the Israel Defense Forces (IDF).
“To be in the IDF has helped me a lot to think innovatively, to be entrepreneurial in my blood,”
Matan’s decision to join and lead the marketing at Leverate was driven by the company’s relentless push towards technological advancement and an inspiring work ethos. The environment at Leverate is described as one full of talented individuals committed to constant growth and innovation.
So, what exactly does Leverate do? In simple terms, Leverate is a leading technology provider in the brokerage industry. If you’re aspiring to start a brokerage, Leverate offers a comprehensive suite of tools to simplify the journey.
These tools come packaged in an all-in-one turnkey solution, making it feasible to kickstart a functioning brokerage by simply driving traffic to your new venture.
Leverate’s technological edge allows them to set up businesses swiftly and efficiently, habitually transforming complexity into simplicity within days. According to Matan:
“We are making magic happen.”
This commitment to efficiency — backed by industry trust and experience since 2008 — underscores Leverate’s dedication to client success.
Matan’s role involves a persistent focus on data analysis to steer marketing strategies. Their marketing operations revolve around four core principles:
Matan emphasizes that one of the keys to success is to focus on sustainable growth through organic channels. This entails not just leveraging organic social media and referrals but delving deep into SEO work.
Several KPIs are pivotal to Leverate’s marketing success:
Success at Leverate is also largely due to effective cross-departmental collaboration. Matan places a strong emphasis on cultivating positive relationships throughout the company, from marketing to sales and beyond, ensuring everyone is aligned with Leverate’s overarching goals.
Matan leads a global marketing team, with members spread across countries like Cyprus, Turkey, Vietnam, and China. Despite the geographical and linguistic challenges, the focus remains on unity and shared objectives.
“It’s different to work with different languages and time zones. You need to be very open-minded,”
In an ever-evolving tech landscape, Leverate is keen on leveraging cutting-edge tools, particularly in AI, to enhance marketing processes. Matan foresees generative AI significantly transforming marketing strategies by expediting time-to-market and refining funnel building.
While tools like ChatGPT are already making strides, the potential for AI to streamline and elevate marketing functions is immense. Matan envisions a future where AI contributes deeply personalized and efficient marketing solutions, reducing time and enhancing quality.
Matan imparts a few pearls of wisdom for other marketing heads aiming for similar successes:
Leverate exemplifies how a commitment to innovation and a collaborative culture can elevate a company to new heights. By embracing advanced technology, fostering talented teams, and maintaining a steadfast focus on data and organic growth, Leverate remains at the forefront of the brokerage industry. This blog post captures not only the essence of Leverate’s strategic approach but also serves as a roadmap for aspiring brokerage firms looking to make their mark.
Explore our archive of NTM’s original podcast, The School for Humanity, created to discuss the greatest challenges humanity faces and help promote those who are helping to find solutions.
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