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Each week we bring to you a discussion on the latest trends in digital marketing and how you can actually implement these strategies into your organization.
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Each week we bring to you a discussion on the latest trends in digital marketing and how you can actually implement these strategies into your organization.
Welcome to The NTM Growth Marketing Podcast! Today, we delve into the fascinating world of marketing attribution with Ilan from InfiniGrow. Join us as we explore how InfiniGrow is revolutionizing the way companies understand and utilize their marketing data.
InfiniGrow has carved its niche in the marketing world with its robust attribution platform. Designed to streamline data from an array of sources such as CRM systems like Salesforce, HubSpot, marketing automation tools, and ad networks, InfiniGrow stands at the forefront of ensuring that your data is clean, reliable, and actionable.
During our conversation, Ilan shines a light on his role and journey at InfiniGrow. Having joined the company just three months ago, he brings a wealth of experience from her previous roles in B2B companies. At InfiniGrow, Ilan is leading the marketing charge, driven by a deep understanding of marketing attribution’s complexities.
Ilan gives us a peek into his daily routine, balancing work and family. His mornings kick off with getting her kids ready for school and then he’s off to the office, diving straight into the day’s tasks. His approach focuses on minimizing meetings to emphasize hands-on marketing activities.
For Ilan, the complexity of B2B customer journeys is both challenging and exciting. He likens it to solving a complex Lego set, where understanding each piece contributes to the bigger picture.
“Infinigrow’s different because we use our own platform to see the whole journey.”
This approach allows InfiniGrow to truly quantify the impact of each marketing activity, ensuring marketing efforts are recognized and optimized.
Ilan discusses the significance of recognizing all touchpoints in a customer’s journey. Each interaction, whether a YouTube video or a Google search, contributes to the overall picture.
Ilan shares anecdotes illustrating the value of personalized outreach, such as using LinkedIn messages to successfully convert leads that didn’t respond to emails.
In exploring future marketing trends, Ilan is excited about the increased focus on marketing efficiency and how teams will evolve to become smarter in their strategies. With AI on the backburner for now, he is more intrigued by the intrinsic shifts within marketing teams.
If you’re keen to explore how InfiniGrow can enhance your marketing strategies, Ilan encourages reaching out via LinkedIn or visiting their website to book a demo. InfiniGrow’s friendly sales team is always ready to assist with your queries.
By integrating a holistic approach to understanding marketing touchpoints and attribution, InfiniGrow empowers companies to make data-driven decisions that maximize their marketing efforts. Join the conversation and discover how you can revolutionize your approach to marketing attribution today.
Explore our archive of NTM’s original podcast, The School for Humanity, created to discuss the greatest challenges humanity faces and help promote those who are helping to find solutions.
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