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Each week we bring to you a discussion on the latest trends in digital marketing and how you can actually implement these strategies into your organization.
Each week we bring to you a discussion on the latest trends in digital marketing and how you can actually implement these strategies into your organization.
In today’s rapidly advancing world, technology plays a pivotal role in transforming industries and enhancing our capabilities. This was the primary focus of an engaging discussion with the CEO of Agriot and VP of Marketing at 2BCloud in a recent episode of the NTM Growth Marketing Podcast. Both companies are not only leading advancements in their respective fields but are also helping shape a more sustainable future. Let’s delve deeper into how these tech innovators are making a difference.
Agriot is an Israeli technological marvel making strides in the agricultural sector. At the helm is Mark, the CEO, who shared insights about the company’s latest product – a mobile app designed to optimize fertilization practices seamlessly.
“We take a picture of plants, and it deciphers the amount of nitrogen inside the plant.”
This groundbreaking app uses an RGB camera, a technology present in most smartphones, to provide instant fertilization recommendations. This innovative approach eliminates the need for costly soil samples or laboratory tests, allowing farmers to meet their crops’ nutritional needs more accurately and affordably.
The application not only boosts plant yields but also significantly reduces the use of fertilizers, particularly nitrogen-based ones, which are notorious for their environmental impact.
“One metric ton of nitrogen equals 300 metric tons of CO2.”
By curbing excess fertilizer usage, Agriot is tackling the pressing issue of greenhouse gas emissions and groundwater contamination—truly a monumental step toward sustainable farming.
Leading a tech company that’s making such an impact comes with unique daily tasks. Despite the beautiful Israeli weather that sometimes tempts for a day at the beach, much of Mark’s time involves engaging in Zoom meetings with investors and clients worldwide. Israel may be small geographically, but Agriot’s reach is expansive, collaborating with companies like PepsiCo to showcase their product’s global applications.
A unique selling point of the app is its certification as an ISO 70 laboratory. This feature adds significant value, particularly for clients aiming to secure carbon credits for their environmental, social, and governance (ESG) practices. With a simple smartphone click, a scientifically certified lab result is at their fingertips.
2BCloud, led by Ilanit, the VP of Marketing, is a dynamic MSP (Managed Service Provider) that partners with tech giants like Microsoft and AWS. The company specializes in optimizing cloud environments for startups and ISVs, offering cost-efficient cloud infrastructure support. Ilanit provides a holistic view of their services, helping clients—ranging from early-stage startups to established unicorns—navigate their tech journeys.
Ilanit’s journey to 2BCloud is inspiring. Previously immersed in the venture capital world, she yearned for a big corporate role. Yet, it was the people and the innovative environment at 2BCloud that attracted her, demonstrating how company culture can be as attractive as salary packages or company size.
Starting her role in February 2019, Ilanit barely had time to settle before COVID-19 fundamentally shifted the business landscape. Despite initial challenges, the pandemic taught invaluable lessons, like conducting business effectively online and closing deals without face-to-face interaction.
“You can close deals without actually ever meeting your customer face-to-face.”
2BCloud’s marketing strategy highlights the importance of adaptability and focus. While traditional PPC campaigns failed against giant tech competitors, the company found success through concentrated community engagement and building brand expertise from the ground up. This bottom-up approach allowed them to foster genuine relationships, nurturing clientele referrals that speak louder than any advertisement.
Acknowledging the AI wave sweeping through marketing, Ilanit shares how AI tools like Chat GPT have become indispensable for streamlining campaigns and enhancing efficiency. AI isn’t about replacing marketers; it’s about augmenting their capabilities, allowing them to be more creative and impactful.
While Agriot and 2BCloud operate in distinct sectors, their shared goal of leveraging technology for growth and sustainability binds them. Through distinctive yet complementary advancements, these companies embody the dynamic spirit of Israeli innovation—driving forward industries, whether by cultivating smarter farming methods or by enhancing digital infrastructure for burgeoning tech enterprises.
Both Agriot and 2BCloud exemplify how technology can transform industries and create a more sustainable future. Through innovative approaches, they bridge gaps and offer solutions that are not only economically advantageous but also environmentally friendly. As these tech leaders continue to grow, their impact will resonate well beyond their respective borders, influencing global practices and inspiring upcoming tech entrepreneurs worldwide.
For more insights into these transformative technologies, stay updated by following Agriot and 2BCloud on their respective websites and social media platforms. Connect with them today to explore how they can enhance your business or farm for a greener tomorrow.
“It’s about creating a big impact with a simple smartphone click.”
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