Welcome!
Each week we bring to you a discussion on the latest trends in digital marketing and how you can actually implement these strategies into your organization.
Each week we bring to you a discussion on the latest trends in digital marketing and how you can actually implement these strategies into your organization.
Welcome to the latest episode of the NTM Growth Marketing podcast! Today, we have an exciting conversation lined up with Amotz Harari from Storydoc. We’ll be diving deep into the fascinating world of business presentations, exploring how Storydoc is transforming stale, static presentations into dynamic, interactive stories with the help of cutting-edge AI technology.
To start off, Amotz shared a bit about his role and what Storydoc is all about:
“I’m head of marketing in Storydoc. The company itself is a presentation maker for businesses. We create high stakes presentations that need to do three things to make it worth the price: stand out, drive attention and kind of make it stick throughout the content, and drive people to act.”
In the corporate world, presentations can make or break deals. Storydoc understands this and has developed a tool that not only enhances the visual appeal of presentations but also ensures the content is engaging and actionable.
In the corporate world, presentations can make or break deals. Storydoc understands this and has developed a tool that not only enhances the visual appeal of presentations but also ensures the content is engaging and actionable.
A typical day for Amotz is anything but typical. He explains:
“Well, I have a kind of lean startup work style. It really depends on the week or a couple of weeks we’re talking about. In the past week or so, I’ve been doing redos, which is just a fancy name for going over some of our oldest content and making sure it’s rewritten with all the lessons we’ve learned over the past two years.”
One of the standout features of Storydoc is its use of AI. But how exactly does AI fit into the process?
“We experimented a lot with writing with AI, and we actually created some very good content. If you read it, you wouldn’t know it’s made by AI. But sadly, Google does know, and AI detectors can easily find out if it’s AI-generated content, even if it has a degree of edit.”
While AI-generated content showed promise, the challenge of detection and demotion by search engines led Storydoc to rely more on manual processes for certain tasks. However, AI still plays a crucial role, especially in automation and research.
Storydoc uses AI in several innovative ways:
Amotz reveals his favorite AI tool: ChatGPT.
“It’s just a very powerful tool, especially now with the new 4.0 model. We use an extension called AIPRM that lets you share prompts within a team, which streamlines a lot of the content creation processes.”
Despite exploring other AI tools like Gemini and Jasper, ChatGPT’s customization capabilities make it the go-to tool for Storydoc’s specific needs.
Storydoc’s success hinges on its ability to make business presentations exciting and engaging.
“Storytelling is our business. Storydoc is a business storytelling machine. It makes it easy for businesses to create an interactive story, not the cliché type, but one that breaks down complex information into visually appealing, digestible bits and bytes.”
Storydoc enhances storytelling by providing tools to create interactive content. For example:
How does Storydoc measure success? Amotz breaks it down:
“We focus on as few variables as we can in our OKRs (Objectives and Key Results), primarily on two metrics: traffic and something we call ‘view wizard,’ which tracks users interested in creating a presentation.”
One of the most remarkable aspects of Storydoc is its high conversion rate. Amotz shares a staggering statistic:
“We have a surprisingly high conversion rate from the website—around 30%. For our sales deck creator, the conversion rate is even higher at 70%!”
Several factors contribute to these high conversion rates:
Amotz’s advice for marketers in growth-oriented, technology-driven businesses is invaluable:
Storydoc rode the AI wave to surpass entrenched competitors. Their quick adaptation and willingness to take risks have positioned them as a leader in AI-driven business presentations.
In a fast-paced startup environment, constant innovation is key. Amotz points out:
“You may waste time on something that seemed promising but fails. However, by moving fast, you can quickly pivot to the next opportunity. Almost every month, we find something new to capitalize on.”
To stay updated with the latest from Storydoc and learn more about their innovative tools, check out their blog and main website. For direct insights and networking, you can connect with Amotz Harari on LinkedIn.
Explore our archive of NTM’s original podcast, The School for Humanity, created to discuss the greatest challenges humanity faces and help promote those who are helping to find solutions.
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