Andrew Banner
NTM Podcast

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Each week we bring to you a discussion on the latest trends in digital marketing and how you can actually implement these strategies into your organization.

#57 How to Escape Boxes in a Post-Categorical Future with Bob Johansen

“We need to allow people to categorize themselves as a form of identity if that’s useful to them but they get to choose. We don’t get to choose and we should not choose. Yet, our brains are constantly doing that.” -Bob Johansen
Bob Johansen is a distinguished fellow at the Institute for the Future (IFTF), the world’s leading futures organization, where he served as president from 1996 to 2004. He has written ten previous books on leadership and change management, including the bestselling Leaders Make the Future and The Reciprocity Advantage, and led workshops at global corporations from Intel to P&G as well as universities and nonprofits. Learn more about his decades of helping organizations prepare for the future and his latest book, Full-Spectrum Thinking: How to Escape Boxes in a Post-Categorical World by clicking the website link below. In this interview, we dive into Bob’s past and some fascinating discussions surrounding Full-Spectrum Thinking.

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Explore our archive of NTM’s original podcast, The School for Humanity, created to discuss the greatest challenges humanity faces and help promote those who are helping to find solutions. 

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