- Envisioning a world of possibility
- Giving back as much as receiving
- Helping others realize their unique genius
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Head Client Strategist and Copywriter
Surprisingly, No Typical Moments was first created out as a quest for meaning. During his senior year of college, Founder and CEO, Andrew Gottlieb, felt called to examine his life and discover his higher purpose. From that desire, the No Typical Moments blog was born. What started as a self discovery blog dedicated to uncovering Andrew’s long-term goals for himself and humanity, quickly morphed into the roadmap for building a company founded on putting his unique skills towards a higher purpose than simply making money.
Like most young entrepreneurs, Andrew had always dreamed of launching No Typical Moments into an actual company, but he had no idea where to begin. So, with his first student loan payments approaching, he landed a job in what he thought was his dream industry: sports and entertainment. However, what he discovered was a feeling of unhappiness with his work and a lack of purpose or impact. He longed for more. And in a move to redefine his destiny, he mustered up enough courage to leave his job, jumped into the unknown, and launched No Typical Moments.
In just one year, No Typical Moments had grown into a profitable organization. But still, Andrew knew that No Typical Moments’ impact could reach new heights if he was deliberate about who they partnered with and the type of clients they accepted. Instead of working with organizations simply for profits, he made the decision to align NTM with other purpose-driven businesses dedicated to more than just the bottom line. So in 2014, No Typical Moments rebranded the organization and set forth with a bold new goal: to align with the GameChangers 500* and not the Fortune 500.
*GameChangers 500 is a database of the top 500 purpose-driven organizations in the world. These companies are not only great at creating sustainable business models, but they maximize their impact to people and the planet.
In Year Two of No Typical Moments, the company launched its first technology project called Kindworks. The mobile app, which is the vision of George Blobe, had a mission to create the world’s largest pay-it-forward platform via a mobile device. Version 1 of the application was launched in December of 2014 and quickly received over 500 downloads, saw over 100 good deeds uploaded, and reached 12 countries in its first month of testing. The app went on to be featured in several major publications including NEXTpittsburgh, ASPIRE Magazine, UNICEF, Yahoo Small Business, GOOD Magazine and YEC.
In 2015, No Typical Moments took their impact to the next level. In addition to aligning with for-benefit organizations and joined 1% For the Planet*.
* 1% For The Planet is a global movement of companies donating at least 1% of their annual net revenues to environmental organizations worldwide.
Andrew’s first book that he co-authored, The Two-Week Notice, was released in June of 2015. He and two other authors, both young entrepreneurs, joined forces to write a book on the Entrepreneurial Journey from the millennial perspective. In the book, the authors take readers on a step-by-step journey, touching on topics such as how to awaken the dreamer, discover your passion, navigate the resigning process, and find a tribe that supports you and challenges you to be the greatest version of yourself. Lisa Nichols, New York Times best selling author and CEO of Motivating the Masses, wrote the foreword for the book.