Case Studies

No Typical Moments accelerates solutions that create a world that works for people and the planet. We positively impact humanity through innovations in digital marketing, technology and experiential learning to empower 50 million lives by 2020.

"No Typical Moments is built on belief that humanities grand challenges can be solved through innovations in digital marketing and technology. We stand for envisioning a world of possibility, giving back as much as receiving and helping others realize their unique genius."

- Andrew Gottlieb

3 Key Values

  • Envisioning a world of possibility
  • Giving back as much as receiving
  • Helping others realize their unique genius

Our Story


The Search For Meaning

The origins of No Typical Moments can be traced back to Andrew Gottlieb's senior year in college. He had a gut feeling that he needed to drastically mature in order to become a contributing member of society. He decided to start a blog called No Typical Moments to project the image of the person he envisioned himself becoming three to five years in the future. It was his way of figuring out who he was, what he wanted to do, and why he existed. These subconscious messages gave him the initial insight into the type of company he could form in he applied his unique skills towards a purpose bigger than himself.


A Call To Adventure

Like most entrepreneurs, Andrew had always considered launching No Typical Moments into an actual company, but he had no idea where to begin. So, with a daunting student loan approaching, he landed a job in what he deemed as his dream industry: sports and entertainment. However, what he found was unhappiness with his work as he didn't believe it enabled him to have a positive impact on people and the planet. This feeling of wanting to do something more with his life left him feeling lost and unsatisfied. In a move to redefine his destiny, he mustered the courage to leave his job, jumped into the unknown, and launched No Typical Moments.


Align with the GameChangers 500 not the Fortune 500

Even though No Typical Moments had grown into a profitable organization in year one, Andrew realized that the impact of his company could reach new heights if he was deliberate in who his company partnered with and the type of client he accepted. Instead of working with organizations just to fulfill bottom line quotas, the company would align with other purpose-driven businesses that believe what we believe. So in 2014, No Typical Moments rebranded the organization and set forth with a bold new goal: to align with the GameChangers 500 and not the Fortune 500. GameChangers 500 is a database of the top 500 purpose-driven organizations in the world. These companies are not only great at creating sustainable business models, but they maximize their impact to people and the planet.



In year two of No Typical Moments, the company launched its first technology project called Kindworks. The mobile app, which is the vision of George Blobe, has a mission to create the world's largest pay-it-forward platform via a mobile device. Version 1 of the application was launched in December of 2014 in which the app reached over 500 downloads, saw over 100 good deeds uploaded, and reached 12 countries in its first month of testing. The app has been featured in NEXTpittsburgh, ASPIRE Magazine, UNICEF, Yahoo Small Business, GOOD Magazine and YEC.


1% For The Plant

In addition to aligning with for-benefit organizations, in 2015 No Typical Moments joined 1% For the Planet. 1% For The Planet is a global movement of companies donating at least 1% of their annual net revenues to environmental organizations worldwide.


The Two-Week Notice

Andrew's first book that he co-authored, The Two-Week Notice, was released in June of 2015. He and two other authors, both young entrepreneurs, joined forces to write a book on the Entrepreneurial Journey from the millennial perspective. In the book, the authors take readers on a step-by-step journey, touching on topics such as a awakening the dreamer, discovering your passion, the resigning process, and all the way to finding a tribe that supports you and challenges you to be the greatest version of yourself.' Lisa Nichols, New York Times best selling author and CEO of Motivating the Masses, wrote the foreword for the book.


Theory of Impact

Intended Impact - The Positive Impact We Intend To Create

Out mission is to empower 50 million lives by 2020 through offering digital marketing solutions to for-benefit organizations.

Our Strategy

To create the impact we intend

Align with Game-Changing Organizations

No Typical Moments will offer digital marketing soluctions to other for-benefit organizations.

Born To Be Campaign

No Typical Moments will allocate a certain percentage of client work towards pro-bono services with non-profit organizations.

Impact Measurement

How we measure our progress towards our intended impact


Best Practices

Virtual Office Space

Valuing the freedom of our team is at the center of our company. As a result, we have a results only work environment that allows our team to work from whatever environment they will flourish in. Whether this is the most exciting city in the world of New York City to the beaches of San Diego to the family centric tone of Cleveland. Perhaps a work retreat to the jungle of Costa Rica will be in store in the future as well.

Values Driven Hiring Practice

Building a tribe who believe what we believe is important to the continued evolution of No Typical Moments. We focus not only on your skill set, but the type of change you wish to create in the world. If you’re interviewed by our team, you might be asked
‘What impact do you want to create in the world by 2020?’
‘What causes do you already support through work or volunteerism?’
‘Are you willing to donate 1% for your monthly pay to 1% for the Planet?

Monthly Speaker Series

Empowering our internal team is vital to the continued personal and professional evolution of our growth as humans. Each month, we bring on a thought leader to share their ninja skill on fitness, nutrition, meditation, mindfulness or productivity to name a few.

1% For the Planet

Giving back to humanity's grand challenges drives our organization to generate greater revenue. We donate 1% of our revenue to 1% For the Planet which is a global network of non-profits working on some of the most pressing environmental issues of our time.

Training for Success

Educating our team on the latest and greatest practices in digital marketing and software allows our team to continuously innovate on our client facing strategies. We provide educational materials and courses that are accessible 24/7 for the team.

Our Team

We kick ass and change the world together, much like Captain Planet!

Andrew Gottlieb


Danny McElhinny

Chief of Strategy

Brittani Uberti

Chief Copy Writer/Traffic Manager

Michelina Campanella

Data Analyst

Maggie Cricks

Social Media Coordinator


  • What I most appreciate about working with No Typical Moments is their passion for learning. They stay up to date on the latest social media trends because they are genuinely fascinated about their field. They constantly test to see what works and try new strategies that have dramatically improved our number of fans, followers and their engagement. No Typical Moment has tripled our fans on Facebook and brought our Twitter account from 0 to over 2,000 followers."

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    • Andrew Hewitt,
    • Founder, GameChangers500
  • "verynice brought on No Typical Moments to co-lead the social media marketing for the Natural Resource Defense Council’s new “Demand Clean Power” campaign. Thanks to the creativity and amazing support of No Typical Moments, we were able to attract thousands of interactions and boost the organization’s following by multiples in a matter of weeks!"

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    • Matthew Manos,
    • Founder, verynice Design Studio
  • "One of the key components of 21st century thinking is the development of cross-disciplinary communication skills. In that quest, No Typical moments impressed me tremendously. They understand the value of the artist and the technologist and can converse in an affable, efficient and focused manner with either. They exude team spirit and seek nothing more than to achieve the goals of the stated initiative. No Typical Moments diligence, vision, work ethic, and tremendous creativity are their greatest personal strengths: their innate understanding of viral marketing, social media technology and demographics is their professional acumen. What has also impressed me about No Typical Moments is their indefatigable quest for knowledge. If anyone can identify and synergize the convergence points of entertainment technology and information management, it would be No Typical Moments. "

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    • Donald Marinelli, PH.D.,
    • Co-Founder of Entertainment Technology Council, CMU
  • "There’s a lot of supposed professionals and experts in the industry, but it when it comes to actually getting results from a lead campaign, No Typical Moments knocked it out of the park! Not only are they extremely knowledge, but bottom line – they get results! They are my go-to team on lead gen!"

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    • Monica Ledell,
    • President and Chief Visionary at Truth Hacking
  • "No Typical Moments helped me with two projects in the last 18 months. The first included a social media and SEO plan to help promote my new book, the Robin Hood of DC. The second effort was to help me with the development of a sleek new website for my next entrepreneurial endeavor, Wellington Strategies, LLC. Coupled with top shelf work and service, No Typical Moments was always available and creative."

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    • Joe Kuklis,
    • CEO of Wellington Strategies
  • "When LaunchCyte was looking for a revamp of our website, we turned to Andrew and NoTypicalMoments. We were very pleased with the outcome. NoTypicalMoments was reasonably priced and delivered on time and on point. I would highly recommend them!"

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    • Babs Carryer,
    • Co-Founder & Director Launch Cyte
  • "I have spoken to at least 10 different companies about helping me with my companies lead generation. Not only was I blown away by No Typical Moments knowledge of the material, but they genuinely cared about the message I want to spread. There was no doubt in my mind that I wanted to work with them. It was the best decision I could have made. Within in 45 days I gained thousands more leads than I ever imagined I could. No Typical Moments is the most valuable piece of my company without question."

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    • Anthony Trucks,
    • CEO - Anthony Trucks Industries
  • "No Typical Moments helped our new company with lead generation. We appreciated working with a firm that shares our values, knows their stuff and doesn't run up the meter. "

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    • Wendy Gordon,
    • CEO of PIPs Rewards
  • "No Typical Moments is my Go-To for Facebook advertising. Frankly I'm too busy with content and clients to optimize Facebook ads, so I chose them for their specialized expertise. From initial consultation for them to gain an understanding of my business and who my audience is, through ad design, targeting the appropriate audiences, providing feedback and analytics, their professionalism was 100% on. Definitely recommend. "

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    • Rick Day,
    • CEO of Business by Day
  • "Motivating the Masses (MTM) engaged No Typical Moments in a lead generation contract. Our goal was to generate as many qualified leads as possible at the lowest cost per lead (CPL) we could attain. Through their empathy mapping process, they were able to identify our target audiences core ‘pain points’ and speak directly to them in their creative/copy strategy. Once their team fully understood how MTM’s product fit the needs of their customers, they were able to optimize the quality of traffic. The results for the three month campaign were 22,840 leads at a cost per lead of $.87. "

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    • Jen Kem,
    • Global Marketing and Brand Officer at Motivating the Masses
  • "Realeflow hired No Typical Moments to manage all of our Facebook advertising and in 4 months we’ve been able to double our budget twice over. The results are over 4k leads per month with countless hours of work and money save. Their speed of implementation is unparalleled!"

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    • Aaron Cavano,
    • Marketing Director of Realeflow
  • "I have enjoyed working with No Typical Moments. They are very quickly became familiar with our brand voice and content needs of our audience. Using a strategic lens, they were able to see opportunities in our Facebook and Twitter channels and ramp up our Likes, Followers and overall engagement. As a partner, No Typical Moments is great to work with – responsive, clear communicator and fun to chat with. "

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    • Karen-Michelle Mirko,
    • VP, Marketing, Sales & Meaningful Collisions of National Association of Community College Entrepreneurs
  • "No Typical Moments does great work and really gets what people need in their social and digital strategy!"

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    • Simcha Gluck,
    • Chief Fun Officer FreshBiz Game
  • "No Typical Moments provides smart, on-brand social media support. This is an increasingly essential, mission-critical service. Brand owners and marketers who just can’t be everywhere at once need reliable, savvy help to keep up with their online communities and the social conversation."

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    • Andrea Fitting, Ph.D.,
    • President/CEO of the Fitting Group
  • "Using No Typical Moments services for the 2013 Nonprofit Summit enabled us, for the first time, to really connect with our speakers and attendees via social media. No Typical Moments was wonderful at helping us identify ways to connect before the event and attended the Summit to act as our social media guy on the ground. Without their services we truly would not have been able to capture the comments and feedback from attendees!"

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    • McCrae M. Martino,
    • Vice President The Forbes Funds
  • "No Typical Moments helped our start-up nonprofit nearly double our Twitter followers and fans on Facebook within a few short months by engaging the Pittsburgh community with our signature event, the Great American Water Balloon Fight. He was great at taking our vision and goals and setting a sound strategy for implementation. Our supporters enjoyed interacting with him on our behalf and we loved working with him just as much. We look forward to continuing our work with Andrew as we grow our organization."

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    • Vivien Luk, Executive Director,
    • Team Tassy
  • "No Typical Moments will change your life! They took my subpar social media efforts and turned it into an A+ presence in a very short period of time. No Typical Moments knows all of the best ways of accommodating your needs with warmth, intuition and knowledge. I LOVE them and my life is better with them in it!"

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    • George Brescia,
    • NY Image Consultant
  • "I hired No Typical Moments to help with a Twitter strategy for The Pace Sisters appearance on Iyana Fix My Life on the Oprah Winfrey Network. During our three week project, the assistance from No Typical Moments was vital to branding The Pace Sisters, raising awareness of their national TV show appearance, building a Twitter audience from 100 to over 1,000 targeted followers, and creating and implementing a strategy during Fix My Life. Their work on Twitter played a huge role in future revenue opportunities for the brand."

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    • Peg Samuel,
    • Founder of Social Diva Media & Consulting
  • "Before No Typical Moments began working with the MIT Enterprise Forum Pittsburgh, we had a minimal presence on social media. Within three months of working with our channels, No Typical Moments has tripled the number of Facebook fans and took the Twitter account from 80 to over 800 followers. Through a content marketing strategy to engage our target audience, No Typical Moments has significantly aided our organizations reach online."

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    • John Whitehill,
    • Board Member, Programming Committee
  • "Our recent Indiegogo campaign would not have been the same without the dedication and commitment from No Typical Moments efforts in building and maintain our social media presence throughout the campaign which led us to raising over $3,000 in two weeks through social media alone. We learned so much from their expertise!"

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    • Ali McMutrie,
    • Co-Founder Haitian Families First
  • "No Typical Moments is a go-getter with their finger on the pulse of a young Pittsburgh collaborative climate that is bridging the gap between for profit and nonprofit."

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    • Vivian Lee Croft,
    • Operations Director, Pittsburgh Haitian Families First

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